By: Amanda Montgomery, guest blogger
When we were growing up and often fighting with our siblings then tattling on them immediately to start trouble your wise parents probably said,
â€œThere are 2 sides to every story. Let me see what your brothers/sisters have to say.â€
In a recent article for Forbes, journalist Lauren Indvik approached the story surrounding luxury brands (Jimmy Choo, Burberry, Marc Jacobs, etc) and what occurs when these labels attempt to incorporate social media into their marketing campaigns.
As it turns out, there are several sides to the story about whether social media will generate an increase in sales, and more importantly raise top-of-mind awareness for luxury brands. [Read more...]