{iStyle} Sultry Summer Beach Trends

via WeHeartIt

After a long, bitter winter it’s safe to say we’re all craving a little summer sun. But with the onset of the hottest of seasons, there’s always one synonymous question on every fashionista’s mind - what will I wear?

Whether you’re sitting poolside, escaping to a tropical getaway or simply soaking in the rays on your favorite beach – you deserve to look and feel as fashion-forward as ever. Get the low down on this season’s trendiest colors, patterns and styles so that your perfectly prepared to rock your best bikini. [Read more...]

{iStyle} Get Eco-Chic with H&M’s Conscious Collection

via We Heart It

With the onset of spring before us, it’s time to dust off those wedges, pull out your sundresses and prepare for the sun’s golden rays.

And what fashionista doesn’t love a little seasonal shopping? Better yet—who doesn’t love a little retail therapy when it doesn’t just benefit you—but it also benefits the environment!

That’s where the trendy favorite, H&M steps in.

Eco fashion has appeared ultra hot for some time now. [Read more...]

{iStyle} NYFW FW 2011: Victoria Beckhams’s 100th Dress + Marc Jacobs’ Bold Prints

Major NYFW Trend: Calf-Length Skirts

By: Kelly Ahern, guest blogger

There comes a time where fashionistas everywhere join together in gleeful anticipation.

Twice a year fashion’s biggest and brightest minds meet in bustling New York City to share their latest creations. Besides the fact that this A-list crowd of designers throw one hell of a party– it’s the trends we yearn for. Those few not-so-subtle commonalities that we integrate into our seasonal wardrobes.

NYFW Fall 2011 was no exception.

Among the major emerging trends [Read more...]

{iStyle} Architecture Meets Fashion via Donna Karan and United Nude

Courtesty of Martyn Thompson for Architectural Digest

By: Kelly Ahern, guest blogger

As a very modern and very chic fashion designer Donna Karan is typically best known for her New York-inspired collections—those which fully embody a well put-together metro fashionista.

But every designer – no matter how much of a niche has been established – evolves and grows.

Karan certainly is no exception.

As a business-savvy designer with an extraordinarily [Read more...]

{iStyle} Vergara Takes on K-Mart Couture?

By: Kelly Ahern, guest blogger

Sofia Vergara is best known for heating up the set of ABC’s Modern Family, but rumor has it; the TV seductress now has her sights set on commercial clothing racks.

The 38-year-old sizzling celeb is has decided to bring her bodacious style to the masses with an affordable and easily wearable collection that will be available at K-Mart stores.

Vergara’s latest partnership with K-Mart aims at bringing stylish, flattering and fashion-conscious clothing to women and inevitably hope to transform the chain’s image from drab to super-fab…but then again, beauty is in the eye of the beholder…and this line is anything but beautiful.

It’s understandable that the hot new career move in Hollywood is to go from screen siren to fashion maven – and Vergara certainly has a sassy style – but what about when this career switch goes terribly wrong? [Read more...]

{iStyle} Armani’s Legacy Lends to a New Decade for Fashion Marketing

Girorgio Armani - Winter 2010/2011

By: Kelly Ahern, guest blogger

As we embark upon this bold New Year, many have been making predictions about what to expect from the fashion industry in 2011.

Although we’ve slowly seen possible styles emerge—from 70s glamour, biker-chic accessories and array of cropping, lace and tassel details—fashion trends go way beyond the actual textiles.

One of the most popular trends to take the fashion realm by storm this year was the ever-successful brand generated content strategy.

In [Read more...]

Era of the Social Consumer II: Bridging the World with Sample Sale

By: Kelly Ahern, guest blogger

“As brands become more social and in turn, as experiences are socialized, the ability to forge emotional connections is instrumental in cultivating community development, loyalty, and advocacy.”

–Brian Solis

In a recent post, I discussed the emergence of successful private sale sites and what their newfound dominance means to the world of social commerce.

Membership to exclusive invite-only sample sites have been all the rage lately; enabling brands to make their customers feel beyond special.

Fashionistas have united under the enticing spell cast out by luxury brands peddling their coveted items at outrageously discounted prices. A simple divulging of personal information; such as an email address and password, allows trendy shoppers to enjoy a shopping spree of epic proportions from the comfort of their own home. Gone are the days of crowded city sample sales and the need to camp out along your favorite boutique’s sidewalk. [Read more...]

Couture Dreams via Jessica Simpson and Her Billion-Dollar Fashion Empire

By: Kelly Ahern, guest blogger

When you think of Jessica Simpson, what comes to mind? Daisy Duke, Nick Lachey or the controversial –yet hysterical– tuna versus chicken comment, perhaps? Needless to say she hasn’t always been treated with the utmost respect; her reputation, lifestyle and image has consistently been mocked.

Naturally these preconceived notions and varying media criticisms leave many to believe that she’s nothing more than a pretty face—with her sweet southern charm and girl-next-door charisma; we tend to find it hard to believe that Jessica Simpson in fact is a branding powerhouse.

As she sits at the helm of a nearly $1 billion [Read more...]

Era of the Social Consumer: The Rise of the Private Sale Sites

By: Kelly Ahern, guest blogger

Brian Solis said it best,

“What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce”.

In today’s society there isn’t a thing you cannot find online. Shopping has never been easier—and for a fashionista with a spending problem, like myself, online social commerce has become my drug [Read more...]

{iStyle} Balmain Strikes Gold 6 Magazine Covers and the SAME Dress

Anna Della Russo; 10

By: Kelly Ahern, guest blogger

That striking gold sequins has quickly become known as the dress seen ’round the world.

Balmain’s stunning metallic mini has recently graced the cover of six of fashion’s most well known, and well circulated, magazines this season.

With its puffy 1980′s-inspired sleeves and a plunging neckline the [Read more...]

Style Recap: Vogue London’s Emerging Designers Party

By: Kelly Ahern, guest blogger

October 26th 2010, was a night dedicated solely to young, fresh, fierce fashion.

Hosted by the goddess of all things couture, Anna Wintour, New York City welcomed the biggest and the brightest names evolving within the fashion industry.

In celebration of fashion’s newest “it” kids, Vogue London’s Emerging Designers Party took place Tuesday evening in the posh Ciano restaurant. [Read more...]

{iStyle} Color Controls Milan Fashion Week SS11

Italian designers are heating things up on the Milan runways with their Spring/Summer 2011 collections.

After countless seasons of basic black, this week’s fashion celebration is coming alive with both bright refreshing pallets and bold prints.

Incorporating cheerful shades of orange, violet, green and royal blue, Italian designers are pulling inspiration from exotic island getaways and capitalizing on the summer vacation spirit.

The message was simple—carefree couture. [Read more...]

{iStyle} Industry Standard for the Fashionably Fierce and Notably Nasty…Or NOT?

Image via 39thandBroadway.com

By: Louise Whitehill, guest blogger

“I can barely leave the house with an out-of-season handbag and you show up on a daily basis looking like a yard sale and you don’t care.” – Amanda Tannen, Ugly Betty

The fashion industry.

Those three words conjure up glorious images of bright colours, the next big trends, controversial furs, aviator shades, harem pants and thin-as-a-pick models strutting down laser and light laden runways. [Read more...]

Fashion Directory on Twitter

Image via WeHeartIt.com

Right so the fabulous people that are the New York Times came up with this list and I’m just reposting it for you my lovely, Pink Book Fashionistas!

If you ever wanted to stalk your favourite brands, and the people who run them on Twitter, then this list is for you! I also added makeup brands to this list that weren’t on the original.

Below is a list of everything and everyone at the moment (September 2009), some of whom from bloglandia you should recognize in the Pink Book’s “Places I Visit.”

Enjoy :) [Read more...]

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