Ladies First at Luluvise: Is there such a thing as too pink?

Imagine a social network that is like one giant sorority: This is what Alexandra Chong has been building over the past 6 months since launching Luluvise. Her platform, defines itself as a space dedicated to “girl time, all the time”, and attempts to re-create the patterns of close female friendship online. [Read more...]

Don’t Forget To K.I.T.! … BFFs?

City LightsImage via weheartit.com

By: Alexandra Campuzano, guest blogger

For the past few months I’ve been adjusting to life in a new city.

Anyone who has made a change from a city they consider home to a city that is virtually the opposite of home will understand the transition is tougher than anyone might have warned you about.

Prior to the big move, friends who had made similar transitions tossed bouquets of advice my way.

“Don’t forget to keep a weekly and monthly budget”, “Make sure your place has a night guard”, “Have a few months of rent and utilities in your savings account, you know, just in case”,”Don’t be afraid to live off Cup-o-noodle—it’s a perfectly decent meal.” [Read more...]

The Badoo Project (#BadooProject)

“NYC was an easy choice as the place to first introduce Badoo to the U.S. It’s young, diverse, and social–a lot like Badoo!”
 - Jessica Powell, Chief Marketing Office for Badoo worldwide

It’s no surprise we love Badoo.

We’ve been writing about them for quite sometime now and thereby, it still should not be a surprise that when heard about The Badoo Project, we took our happy little selves to SoHo for an evening to hang out with our favourites from Londontown.

What is the Badoo Project you ask? [Read more...]

Facebook IPO: Is a $100 Billion Valuation Cool?

One of the most anticipated events in .com history is finally upon us: Facebook has filed for its Initial Public Offering (IPO) and everybody is speculating about how high the company’s valuation will go.

We asked a couple of experts to shed some light on the matter: Professor Mark T. Leary, of Olin Business School, believes that at IPO the firm will have a total market value in the $80 – $100 billion range:

“I don’t doubt that investors will be willing to pay that price for the shares, based on the valuations coming out of their past private issuances and recent online auctions for private shares,” he says.

But just because people are willing to pay that price, does it actually mean that Facebook is worth that much? [Read more...]

Technology and Apps: To Trust, That is the Question!

By: Alexandra Campuzano, guest blogger

Late last week I walked into Subway craving a tuna sub with all the toppings.

As I bee-lined way to the order counter, I noticed one of my co-workers at a table neglecting her BMT (rude!). She was preoccupied and her forehead had those ‘This does not look good’ wrinkles as she intently looked at her phone. I stopped by to say ‘hello’ and see if she was okay.

Turns out, she couldn’t find her debit card.

She’d looked everywhere.

Image via weheartit.com

So I asked her if she was Googling her banks number on her phone. [Read more...]

MAD MEN: Don Draper Presents the Facebook Timeline

Who would have ever thought that all of Facebook’s newest features were originally conceived by the original AD man himself, Mr. Donald Draper. [Read more...]

New Social Media Fragrance – Making Geeks Irresistible?

One of the world’s largest networks of online forums, CrowdGather announced that it will launch a fragrance targeted at dedicated online communities, which are made up largely of gamers and tech geeks. [Read more...]

Facebook and Your Privacy: A Match Not Made in Digital Culture Heaven

From: weheartit.com

Facebook has been in the news a lot lately, but not necessarily for the right reasons.

Earlier in May 2011, it emerged that it had hired a very well-known PR agency to plant stories against Google relating to user privacy.

Considering Facebook’s own issues with privacy, this gives the impression that the company is trying to make itself look better by making its competitors look good as opposed to getting its act together. [Read more...]

The OTHER Social Network: Badoo … in Brazil

Image via WeHeartIt

By: Alice Bonasio, guest blogger

With over 112 million members, and a few more joining every second, Badoo is one of the fastest-growing – and profitable – ventures on the web.

In Brazil, though, it is a mass phenomenon, with over 14 million users registering for the service in under two years.

But there is still room for expansion, since Brazil has the largest number of internet users in Latin America – 76 million and growing.

Brazilians are avid Social Networkers.

A recent Synthesio report found that among internet users in Brazil, 86% were on Social Networks, compared to 74% in the UK and US.

So what’s Badoo all about and why does it work so well in a tropical climate?

It all boils down to its easy, flirty, “lets hook up” attitude, which really resonates with Brazilians, it seems. [Read more...]

LatAm Digital: The Rise and Fall of Public Relations in Brazil

Image via WeHeartIt

By: Alice Bonasio, guest blogger

With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.

But what are the secrets of making it work for you?

We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.

Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.

In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more...]

{Bookworm} The Old Rules of Marketing are Dead

Image by Sasha H. Muradali. All Rights Reserved 2009.

Photobucket

Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill

By: Maria Lago, guest blogger

{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.

My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.

Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.

The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.

I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more...]

Sunglass Hut Recruits 350 Potential FT, Fabulous, Fashion Bloggers

Courtesy of www.FullTimeFabulous.com

By: Amanda Montgomery, guest blogger

An online/media attention frenzy ignited throughout the social network sphere on October 1, 2010 when the chicest, smartest bloggers from around the world began registering for Sunglass Hut’s ‘Full-Time Fabulous’ Blogger Contest.

The prize at stake?

One lucky winner will be selected in January 2011 and receive a year long, freelance contract worth $100,000USD to report on behalf of Sunglass Hut’s yet revealed new blog.

The gamut’s been set, the contestants have entered, and only one will be deemed worthy because they’ve got what it takes to be Full-Time Fabulous.

Throughout the contest period Sunglass Hut has relied on several aspects of social media to spread the word of course with Twitter, Facebook and several edgy videos.

Perhaps hoping to inspire [Read more...]

The Fashion Fence: Luxury Brands and their Social Media Strategy

Lace Fence' Project by Dutch Design House Demakersvan; Courtesy of I. CordalÂ

By: Amanda Montgomery, guest blogger

When we were growing up and often fighting with our siblings then tattling on them immediately to start trouble your wise parents probably said,

“There are 2 sides to every story. Let me see what your brothers/sisters have to say.”

In a recent article for Forbes, journalist Lauren Indvik approached the story surrounding luxury brands (Jimmy Choo, Burberry, Marc Jacobs, etc) and what occurs when these labels attempt to incorporate social media into their marketing campaigns.

As it turns out, there are several sides to the story about whether social media will generate an increase in sales, and more importantly raise top-of-mind awareness for luxury brands. [Read more...]