Media training is important.
But, for some reason, people in the C-Suite, alongside their “yes-men” neglect to perform and practice with due diligence this important, reputation saving task.
A common misconception is that if the person is smart, savvy and exceptionally keen at what they do, they would be able to handle the media as well.
Major public relations-no-no.
When was the last time your company and its key leaders went through some type of media training exercise? If you are unable to answer that question â€” then as The Donald says, “you’re fired!”
Well, no, not really.
But you could be if you were John Galliano, the ousted head of Creative from Christian Dior who got into hot water recently over anti-Semitic remarks.
Or you could be in hot water if your name is Patrick Thomas the CEO of HermÃ¨s, who has massive word vomit when it comes to French luxury giant MoÃ«t Hennessy Louis Vuitton, when he likened LVMH’s buyout attempts of HermÃ¨s to “rape.”
Recently, in an interview conducted [Read more...]