The FIFA 2010 World Cup in South Africa came to a close last week, July 11, 2010.
If you happened to be on Twitter for the month prior, you may have noticed downtime.
Not just some downtime — a lot of downtime. The Fail Whale appeared more often than not.
This is because the global ‘event’ drove record traffic to the social media outlet, resulting in trends their servers were not at all prepared for.
But, more interesting than the intensity folks online, were the staggering results that the Twitter analytics produced.