{iStyle} DEREK LAM + eBay Paves the Way to Crowdsourced #Fashion

Image via WeHeartIt

By: Kelly Ahern, guest blogger

Who doesn’t love a little fashion fun—especially when it consists of designer luxury from the comfort of your own home?

Fashion legend Derek Lam and eBay, the world’s most significant and most popular fashion destination, officially launched what is being considered the first-ever crowdsourced fashion collection: DEREK LAM + ebay.
Made available for purchase, with the click of a mouse, DEREK LAM + eBay went viral on Tuesday, May 10th at 11AM EST/8AM PST.

“eBay created an incredibly unique opportunity to have a direct dialogue with shoppers around the world—and the community interest in helping influence the DEREK LAM + eBay collection has been phenomenal.”

– Derek Lam [Read more…]

Era of the Social Consumer II: Bridging the World with Sample Sale

By: Kelly Ahern, guest blogger

“As brands become more social and in turn, as experiences are socialized, the ability to forge emotional connections is instrumental in cultivating community development, loyalty, and advocacy.”

–Brian Solis

In a recent post, I discussed the emergence of successful private sale sites and what their newfound dominance means to the world of social commerce.

Membership to exclusive invite-only sample sites have been all the rage lately; enabling brands to make their customers feel beyond special.

Fashionistas have united under the enticing spell cast out by luxury brands peddling their coveted items at outrageously discounted prices. A simple divulging of personal information; such as an email address and password, allows trendy shoppers to enjoy a shopping spree of epic proportions from the comfort of their own home. Gone are the days of crowded city sample sales and the need to camp out along your favorite boutique’s sidewalk. [Read more…]

Era of the Social Consumer: The Rise of the Private Sale Sites

By: Kelly Ahern, guest blogger

Brian Solis said it best,

“What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce”.

In today’s society there isn’t a thing you cannot find online. Shopping has never been easier—and for a fashionista with a spending problem, like myself, online social commerce has become my drug [Read more…]

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