Part of Little Pink Book PR, LLC.
Copyright GUINNESS © 2009
Back in April, we told you about GUINNESS launching a special edition stout for their 250th birthday. Then July rolled around and we saw how ABSOLUT revved up the competition for alcoholmania with Drinkspiration, “mobile technology with GPS, Twitter and Facebook.â€
Well, guess what? Now GUINNESS has one too!
That’s right, GUINNESS , [Read more...]
Copyright ABSOLUT © 2009
Don’t you love public relations? I love public relations. I love public relations even more when I see really cool new tools and tactics being created by brands to get what they want and increase revenue in a recession.
One of the newest comes from ABSOLUT VODKA who launched the Drinkspiration by ABSOLUT application.
Basically, this nifty tool combines “mobile technology with GPS, Twitter and Facebook.†Dude, that sounds macro-byte delish!
So what is it? It’s an interactive encyclopedia of recipes that aims to help people share their favourite drinks, create new ones and recommend others based on spirits, taste, weather, time of day, vibe of the bar, sound volume, real-time drink trends and who knows what else.
And guess what folks? It’s FREE for iPhone and iPodTouch users.
Oh no? Oh yes, yes, yes!
Believe it or not [Read more...]
