{Bookworm Review} Q & A with Mari Ruti on “The Case for Falling in Love”

In a world where today’s relationship industry is generally annoying and oozing with commercialized fads, amongst other sets of nonsense,The Case for Falling in Love by Mari Ruti, PhD  is refreshing, insightful and not overly simplified.

Image by Sasha H. Muradali. All Rights Reserved 2009.

Yes, it’s self-help, but of the tolerable and conventional kind.

After all, Ruti was educated at Brown, Harvard and the University of Paris, where after finishing her doctorate at Harvard, she spent four years as the assistant director of the university’s program for the Study of Women, Gender and Sexuality.

But don’t let her academic background deter you, her easy to read book, makes you feel like she’s talk to you and not at you.

According to Ruti, some destructive thoughts are that:

  • …men and women are hopelessly different.
  • …in order to attract a man, women must hide their strength, feelings and desires.
  • …the only way to catch and keep a man is to manipulate him into new ways of thinking.

She says that these ideas have not only been proven wrong by reality (and history), they’ve proven to be destructive to women’s emotional makeup and psyche.

In The Case for Falling in Love, Ruti urges women to ignore the noise, and redefine how they look for love; what they look for in love, and why they are looking. [Read more...]

New Social Media Fragrance – Making Geeks Irresistible?

One of the world’s largest networks of online forums, CrowdGather announced that it will launch a fragrance targeted at dedicated online communities, which are made up largely of gamers and tech geeks. [Read more...]

The OTHER Social Network: Badoo … in Brazil

Image via WeHeartIt

By: Alice Bonasio, guest blogger

With over 112 million members, and a few more joining every second, Badoo is one of the fastest-growing – and profitable – ventures on the web.

In Brazil, though, it is a mass phenomenon, with over 14 million users registering for the service in under two years.

But there is still room for expansion, since Brazil has the largest number of internet users in Latin America – 76 million and growing.

Brazilians are avid Social Networkers.

A recent Synthesio report found that among internet users in Brazil, 86% were on Social Networks, compared to 74% in the UK and US.

So what’s Badoo all about and why does it work so well in a tropical climate?

It all boils down to its easy, flirty, “lets hook up” attitude, which really resonates with Brazilians, it seems. [Read more...]

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