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{iStyle} DEREK LAM + eBay Paves the Way to Crowdsourced #Fashion

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Image via WeHeartIt

By: Kelly Ahern, guest blogger

Who doesn’t love a little fashion fun—especially when it consists of designer luxury from the comfort of your own home?

Fashion legend Derek Lam and eBay, the world’s most significant and most popular fashion destination, officially launched what is being considered the first-ever crowdsourced fashion collection: DEREK LAM + ebay.
Made available for purchase, with the click of a mouse, DEREK LAM + eBay went viral on Tuesday, May 10th at 11AM EST/8AM PST.

“eBay created an incredibly unique opportunity to have a direct dialogue with shoppers around the world—and the community interest in helping influence the DEREK LAM + eBay collection has been phenomenal.”

– Derek Lam [Read more...]

May 13, 2011

{iStyle} Armani’s Legacy Lends to a New Decade for Fashion Marketing

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Girorgio Armani - Winter 2010/2011

By: Kelly Ahern, guest blogger

As we embark upon this bold New Year, many have been making predictions about what to expect from the fashion industry in 2011.

Although we’ve slowly seen possible styles emerge—from 70s glamour, biker-chic accessories and array of cropping, lace and tassel details—fashion trends go way beyond the actual textiles.

One of the most popular trends to take the fashion realm by storm this year was the ever-successful brand generated content strategy.

In [Read more...]

January 7, 2011

Couture Dreams via Jessica Simpson and Her Billion-Dollar Fashion Empire

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By: Kelly Ahern, guest blogger

When you think of Jessica Simpson, what comes to mind? Daisy Duke, Nick Lachey or the controversial –yet hysterical– tuna versus chicken comment, perhaps? Needless to say she hasn’t always been treated with the utmost respect; her reputation, lifestyle and image has consistently been mocked.

Naturally these preconceived notions and varying media criticisms leave many to believe that she’s nothing more than a pretty face—with her sweet southern charm and girl-next-door charisma; we tend to find it hard to believe that Jessica Simpson in fact is a branding powerhouse.

As she sits at the helm of a nearly $1 billion [Read more...]

December 10, 2010

{iStyle} A|X Goes 3-Dimensional with “2020/Speed Style”

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By: Kelly Ahern, guest blogger

This fall admirers of both fashion and technology can join together to bask in the beauty of 3D.

The month of August marks the release of Armani Exchange’s marketing campaign for its Fall 2010 line, which coincidentally will treat the industry, and consumers, to a compilation of integrated three-dimensional advertisements.

The campaign, “2020/Speed Style”, will include a series of color images that will be showcased in major national media—print, outdoor ads, and naturally, online.

The “in-book” media campaign [Read more...]

August 13, 2010

Back with a Bite: Shark Week 2009

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Great White Shark. Image by the Discovery Channel.

Jump for joy my fellow marine lovers – it’s Shark Week time on the Discovery Channel!

It’s back…and it’s got bite!

This is one of my favourite times of the year on television because I get to see an entire week, non-stop, dedicated to one of the most fascinating, unique and truly incredible creatures on the planet! I’ve looked forward to it every year for as far back as I can remember.

So what makes this year more special and more fabulous than those before [Read more...]

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August 2, 2009