MARKETING ANALYSIS: K’naan, Coca-Cola’s Genius & the Song That Took Over the World, Wavin’ Flag

A week before it’s release date on May 7, 2010, I had heard Shakira’s anthem of the 2010 FIFA World Cup in South Africa, “Waka Waka (It’s Time for Africa)” and I was obsessed.

I tweeted about it, I Facebooked it and I told everyone how I couldn’t stop singing it in my status on GChat. Around that time, a great PR connection named Casey, who happens to live (and is from) in South Africa, told me, while Shakira’s song was awesome, I was missing out.

“What? Why?” – I wanted to know.

“Because,” he told me, “we like ‘Wavin’ Flag.’”

It’s the anthem about ‘celebrating life‘ he had said; a people song.

Me? Social media and world music lover not knowing what this was? How? I am addicted to world news and culture.

Stunned and utterly confused, I went onto YouTube and my eyes opened to, what I now consider to be, one of the greatest songs I’ve [Read more...]

The Not So Dead Twitter Hashtag

… ‘til death do us part – or until crowd-sourcing says otherwise.

Hashtags on Twitter represent keywords, topics and conversations that people interested in that subject can easily find through search.

Often a hashtag has a limited lifespan online for a variety of reasons: it’s not common enough, no one can decipher what it really means or people just don’t know it exists.

But sometimes, when you think a hashtag has died or served its purpose, it comes back.

For example, before the [Read more...]

DIGITAL GUIDE: FIFA World Cup South Africa 2010

(**This post will be periodically
updated when new information
presents itself, so please keep
checking back**
)

It’s that time again, the biggest sporting engagement on the planet is taking off June 11, 2010 and the Little Pink Book has got you covered. Check out the links below for easiest ways to stay connected to the FIFA World Cup South Africa 2010 online, via mobile and in person too! [Read more...]

{ADbitious} FIFA World Cup South Africa 2010: Coca-Cola and K’naan v Akon and Pepsi #wc2010

I love World Cup season! I do, I do, I do!

Originally recorded in 2009, it was later covered by the Young Artists for Haiti after the earthquake earlier this year, “Wavin’ Flag” is Coca-Cola’s promotional anthem for the 2010 FIFA World Cup. It’s been rerecorded under the name “Wavin’ Flag (The Celebration Mix).” And yes, gamers it WILL be on the EA Games version of the World Cup.

This version was [Read more...]

X-Factor Coca-Cola Giveaway #HolidaysAreComing

Do you watch the X Factor? Love Coca-Cola?

Here is your chance to win up to 100 Coca-Cola Rewards points if you live in the United Kingdom.

Answer the follow five (5) questions in the comments section and if you get all five right, you’ll be notified via e-mail about your win.

  1. Name the latest campaign from Coca-Cola to involve social media, 3 people, 1 video camera and 365 days of traveling the world “to search for what makes people happy?”
  2. What year was Coca-Cola introduced to the public?
  3. In what state, of the United States, is their head office located?
  4. What is Coca-Cola Blāk?
  5. What is the name of the font, invented by Platt Rogers Spencer, that Coca-Cola uses as their typeface for their logo?
  6. BONUS! — Who sang the song “Holidays Are Coming?” (HINT: The answer is on my blog :) )

Make sure to include your email at the end of your comment.

Only entries with their answers at the bottom will be considered.

Good luck!

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

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