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{ADbitious} The Future Has Been Written, Just Not By Nike

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Nike - The Future Has Been Written

Prior to the 2010 FIFA World Cup in South Africa, sporting goods giant Nike, released a string of advertisements centered around something they called “Write the Future.”

It was more like Write the Fail, because it fell short, in more ways than one, regardless of its exceptional filming, A-List cast of footballers and truly inspirational message.

With the release of  “The Future Has Been Written,” two weeks after the 2010 World Cup Final that Spain won against the Netherlands, it seems like the brand is trying to reestablish itself – except it’s quite hypocritical. [Read more...]

July 21, 2010

WRITE THE FAIL: The Curse of the Nike AD

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Sports curses (The Sports Illustrated cover and Madden curse) are as infamous as the teams, players and games themselves.

It’s time for a new one to be added to the list, courtesy (inadvertently) via sporting goods company, Nike.

Pre-World Cup 2010 in South Africa, I wrote a piece called, “{ADbitious} Nike AD ‘Write the Future’ – Is it Rubbish?” which discussed the true value, if not celebrity of a celebrity-infested advertisement by Nike called “Write the Future.”

The television commercial was a huge hit with very few people critical about it. Some were dubbing it one of the best advertisements ever made. While others, like myself, criticized it for missing the mark on what makes the Beautiful Game so beautiful to begin with.

Now that the World Cup has come and gone, it is pretty safe to say that Nike’s “Write the Future,” was a big “Write the Fail.”

In its essence, [Read more...]

July 15, 2010

Top South Africa World Cup 2010 Moments

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…according to me :)

This list isn’t scientific, it’s not only the best or only the worst, but it’s what I, personally, thought stood out. [Read more...]

July 14, 2010

Scoregasm! España’s Dancing Pepe, Drinks, David Villa and St. Iker Post-World Cup

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St. Iker

I know, I know, I’ve been in World Cup mode for a month, but now it’s over :(

And you Pink Book readers are either really excited about this post, or thanking Zeus, Poseidon and Hades that this is my last one for awhile – at least until Euro 2012 and Brasil 2014.

But aren’t they just the cutest?

St. Iker, Sergio Ramos, Arebeloa, Albiol and Xabi Alonso [Read more...]

July 13, 2010

{iStyle} WATCH: Shakira Shakes It To ‘Waka Waka’ In Cavalli at the World Cup 2010

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He did it once and he did it again: Roberto Cavalli dressed Colombia songstress Shakira for both of the World Cup South Africa 2010′s Opening and Closing  ceremonies.

Initially, she was clad [Read more...]

July 12, 2010

¡VIVA ESPAÑA! Plus, Iker Casillas & Sara Carbonero: A World Cup Winning Kiss

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Image via The Huffington Post

It was awesome; too amazing for even words with the goal to make history (coming in at the 116th minute) that made Spain first-time World Cup winners and only the eight country to hold the title.

We watched in awe and on our heels as 13 yellow cards and one red were drawn.

It was an exhausted match, that at times was, absurdly [Read more...]

July 11, 2010

{ADbitious} Nike AD ‘Write the Future’ – Is it Rubbish?

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It’s just before South Africa 2010 when the world turns their attention to the Dark Continent for the ultimate show down in football (soccer), the World Cup, and Nike released a new advert loaded with sportebrity action. [Read more...]

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May 25, 2010