Part of Little Pink Book PR, LLC.
Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.
Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:
“Life is a collection of experiences. Let us be your guide.†[Read more...]
From iPads to iPhones, the hospitality industry is going mobile creating innovative ways to cater to their guests both online and off.
On the heels of a gigantic $6 billion dollar campaign to re-brand its Sheraton hotel, Starwood Hotels & Resorts released the details and adverts for it’s new $20 million campaign, “Meet You There,” a big change from its previous, “Rediscovering Sheraton.”
With high hopes to bring in a lot more revenue, the 74-year old business is nurturing and leveraging the sense of community it believes its guests feel, and should feel, when they book [Read more...]
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With the BRICs (Brazil, Russia, India, China and most recently South Africa) calling for a non-European to replace Dominique Strauss-Kahn as the new head of the International Monetary Fund on the heels of his sexual-assault scandal, ending what they BRICs (and alike nations) have dubbed as an “obsolete” rule by The West, it’s no surprise that when it comes to the growth in the luxury market, companies have their eyes on a new, never before imagined, future.
Even at the 2011 G20 Summit, Zhou Xiaochuan, who runs China’s central bank, said that it doesn’t matter whether or not the new head of the IMF is French or European, but that the new leadership of the IMF should reflect the growing stature and needs of emerging economies, implying the new leader should be from one of the latter.
It’s a clear shift in the winds of commerce into a New World, where “what once was” is beginning to take a second step into a new, certainly more exotic, way of life.
No one said it better than, Starwood Hotels and Resorts CEO, Fritz Van Paasschen, at the Global Luxury and Fashion Summit 2011
“Thirty years ago, in the Forbes 400, so many people in that group were heirs and had come from money, I think the term ‘nouveau riche’ had a clear disparaging aspect to it. Whereas today, most money is new.”
This, on the heels on his company planning no less than eight new hotels by 2016 (publicly released as of May 2011,) for their contemporary and trendy, luxury brand of W Hotels, in Africa, China and other East Asian nations. In fact, the W St. Petersburg opened in Russia a little over one month ago, on April 20, 2011.
But while a lot of brands are still concentrating on Russia, India and China, with the World Cup in 2014, followed closely by the Summer Olympics in 2016, a lot more companies are focusing their attention on BRAZIL. [Read more...]
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By: Alice Bonasio, guest blogger
With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.
But what are the secrets of making it work for you?
We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.
Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.
In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more...]
