Part of Little Pink Book PR, LLC.
Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.
Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:
“Life is a collection of experiences. Let us be your guide.†[Read more...]
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At $30 million in spare change Starwood Hotels and Resorts Worldwide’ Westin brand hired advertising heavyweights Bartle Bogle Hegarty (B.B.H.) to redefine traditional hotel advertising with the innovative, “For a Better You” campaign.
This marks the Westin brand’s first new ad campaign to debut in more than five years.
[Read more...]
Don Draper
I love Don Draper.
No, not John Hamm (though he’s quite the looker), I love Don Draper.
He is this complex entity that has a handsome exterior laced with a lethal temper, dry wit, savvy wisdom and this keen ability to make the world work for him.
He’s the original AD man; he’s the quintessential of what makes the Mad Men.
About a week ago [Read more...]
ADweekMedia has put together their voting booth for the awards in advertising for the decade. Crazy, isn’t it? 2010 is almost upon us.
Below is a list and the adverts for their top choices in commercial advertising.
Is there anyone you think that is missing? I’ve already voted and I’ll tell you which advert really stood out to me above the rest in my personal opinion:- The Dove “Evolution” advert by Ogilvy & Mather.
Why?
Because I think, that this was something that needed to be said. I even blogged about it back in August 2009. So while, I’ve always had a soft spot for the Guinness campaigns (the surfer and the water horses — my favorite ever) as well as the “Keep Walking” campaign from Johnnie Walker and Smirnoff’s “Tea Partay” cracked me up for days I chose based on a personal thing.
Even so, Budweiser (frogs) and Cadbury (gorilla – wow) made me smile, Will.IAm’s “Yes We Can” for Obama gave me chills, Levi’s (dramatic classical music with jeans, love it!) and Geico (cavemen and Martin the Gecko) were awesome, but Dove’s “Evolution” was the top for me.
This is the official list below [Read more...]
