Fashion’s Night Out 2012

Susan and I afterwards grabbing a late night turkey burger and mac’n’cheese at Chat’n’Chew in Union Square

Every year my best friend Susan and I attend Fashion’s Night Out New York in SoHo.

Call it one of our yearly traditions and 2012 was no different. It was our third year participating.

We even have a game — each year we try to visit more stores than the year before and try to meet at least one designer along the way. We also make a point to wear flat shoes (*yay!* for TOMS!), do our hair/makeup, dress up and most of all have more fun than the year before!

So we keep a tight schedule and go-go-go!

This year we went to (not in order):-

  1. Mulberry [Read more…]

{iStyle} McQueen’s Legacy To Be Celebrated Through Met Exhibit

By: Kelly Ahern, guest blogger

This spring fashion admirers will be treated to an exhibit of epic proportions.

The Costume Institute of The Metropolitan Museum of Art will honor the memory and eclectic vision of the late designer Alexander McQueen through a retrospective showcase.

The 100-piece exhibit, scheduled to open May 4, 2010, will highlight McQueen’s extensive and outstanding career; including styles from his postgraduate student days, his tenure at Givenchy, and even items from the collection presented after his unexpected suicide last February.

The exhibition begins [Read more…]

Style Recap: Vogue London’s Emerging Designers Party

By: Kelly Ahern, guest blogger

October 26th 2010, was a night dedicated solely to young, fresh, fierce fashion.

Hosted by the goddess of all things couture, Anna Wintour, New York City welcomed the biggest and the brightest names evolving within the fashion industry.

In celebration of fashion’s newest “it” kids, Vogue London’s Emerging Designers Party took place Tuesday evening in the posh Ciano restaurant. [Read more…]

{iStyle} Industry Standard for the Fashionably Fierce and Notably Nasty…Or NOT?

Image via

By: Louise Whitehill, guest blogger

“I can barely leave the house with an out-of-season handbag and you show up on a daily basis looking like a yard sale and you don’t care.” – Amanda Tannen, Ugly Betty

The fashion industry.

Those three words conjure up glorious images of bright colours, the next big trends, controversial furs, aviator shades, harem pants and thin-as-a-pick models strutting down laser and light laden runways. [Read more…]

{iStyle} Who Designed It Best for the CFDA & Vogue Fashion Fund?

By: Julia Rachlin, guest blogger

There are multiple ways designers install themselves into the fashion-lover’s guide to life.

One of these ways is to marry a really rich dude who funds you until you become one of the most prolific (and admittedly in this case, talented) designers out there….. [Read more…]

{iStyle} Era of the Ice Queen: A History on Anna Wintour

Image via NY Mag

By: Louise Whitehill, guest blogger

She is the epitome of chic, an empress of fashion and a beacon of power.

With 22 years as editor-in-chief of US Vogue, Anna Wintour is top dog among the fashion elite.

One of five children, Anna grew up with journalism in her family. Her father, Charles Wintour, was the editor of the London Evening Standard and her younger brother, Patrick, followed suit and is now political editor at the Guardian newspaper.

With Fleet Street in her blood, Anna took her first steps into journalism as a wide-eyed teenager. With her father’s help, she created a print publication that spoke to her generation. [Read more…]

Late style icon Isabella Blow’s wardrobe to be auctioned at Christie’s

By: Julia Rachlin, guest blogger

The fabulous and fashionable Isabella Blow, British magazine editor, Vogue stylist and style icon, may no longer be with us, but her legacy will make a huge statement later this year at Christie’s auction house.

A dream for any fashionista, her wardrobe will be auctioned off in London next September to what can only be surmised to be an audience filled with elegant and chic industry faces. Guesses as to who might be there?

One-time co-workers Andre Leon Talley, Anna Wintour, [Read more…]

Gen-Y Coffee Runs: Work-in Maid or Work-in Graduate?

Image via, originally by Christopher Gilbert

Sometimes I read things that really make me question the working world; especially, as someone entering it. These stories are scary and feel like they are out of a bad version of the Devil Wears Prada.

Yesterday, I read something on Australia’s Smart Company by Aunty B, a business wiz woman who takes questions from disgruntled, confused and often clueless people about the corporate agenda.

But yesterday’s question, not only surprised me, but I’ll admit I was quite disgusted by it as [Read more…]

Fashion Directory on Twitter

Image via

Right so the fabulous people that are the New York Times came up with this list and I’m just reposting it for you my lovely, Pink Book Fashionistas!

If you ever wanted to stalk your favourite brands, and the people who run them on Twitter, then this list is for you! I also added makeup brands to this list that weren’t on the original.

Below is a list of everything and everyone at the moment (September 2009), some of whom from bloglandia you should recognize in the Pink Book’s “Places I Visit.”

Enjoy :) [Read more…]

{Rules of PR no.18} Ace the Presentation…of Yourself

Anna Wintour


I was in a sorority in university, did I tell you that? Well, if I didn’t, now you know. So what does that have to do with public relations? Presentations, that’s what.

Every year, come the start of the fall semester, thousands of girls across the nation, put on the best dresses, their best do’s and show off their best assets going through the gauntlet known as sorority recruitment.

Having been on both sides of the process, let me share the not-so-secret, secrets of presentation with you… [Read more…]

{iStyle} Making Vogue in Vogue Again

By: Jenn Ortiz, {iStyle} Editor

Recently, there have been whisperings about a revamp going on at Vogue. After less than stellar ad sales (the bread and butter of any magazine) for the years biggest issue, it’s evident that not all is well at the Conde Nast crown jewel. According to the revamp rumor, Vogue will be focusing on new models, new photographers, and unpredictability. From what I’ve been seeing, everyone seems to agree that it’s a start. Fashionista asked its readers what they would do if they could change the magazine.

So, I asked myself: How would I change Vogue? [Read more…]

Chanel Rumor Alert! Lagerfeld out Elbaz in?

Barbie by Karl Lagerfeld

Rumor has it Karl Lagerfeld will not renew his contract at Chanel. Not only that, but Albert Elbaz will take his place and Olivier Theyskens will take Elbaz’s place at Lanvin.

Earlier today [Read more…]

{iStyle} Blogs make fashion go hi-lo, Pt. I


By: Jenn Ortiz, guest blogger

This March, during Paris Fashion Week, Britt Aboutaleb of Fashionista mused over the blogger seating arrangements at fashion shows. While usually, but not always, bloggers were given press seating, this time there was subsection within press for online media. This, she explained, placed bloggers along the likes of online editors from Elle, Glamour, etc. At other shows, bloggers were given their own front-row section, just like Conde Nast and other publisher sections. She then wondered, “are the days of acting like bloggers aren’t real media members finally over?”

Yes, they are. Whether some people like it or not, blogs are valid media.

They are so valid, that you now see bloggers being signed as models and editors, being given book deals, and photographing ad campaigns. Street-style photo blogging and the focus on what is going on “outside the tent” is cooler and given more style credit than what goes on in the audience inside the tent. If you take a look at Lucky Magazine’s June issue, you might notice that a certain spread on purses looks like something that might appear on The Sartorialist or JaknJill. Bloggers are regularly featured in Teen Vogue and Lucky Magazine as authors, editors, and ones to watch. In fact, one could possibly argue that blogs are more valid and honest than most other forms of fashion media. Most bloggers do not have to answer to an editor or an investor. Therefore, they have the ability to be honest and express their opinions, as well as dish unconfirmed rumors without fearing backlash from any advertisers pulling out.


Blogging is a very inexpensive way to reach out and connect to readers. Blogs and microblogs, like twitter, keep readers connected and current in a way that has never been possible before. Want to know what Anna Wintour said at the 92nd St. Y? Just log on to The Cut (NY Mag’s blog) the morning after, or for real-time updates  log on to The Cut’s twitter (@CutBlog). Fashion bloggers tweeted and blogged from their Blackberries and iPhones during the runway shows, faster than any magazine, news show, or the common fashion website could put together a spread on a show. The only thing more immediate would be directly streaming video directly from the show, but that costs money. Besides, who has time to watch a whole fashion show live anyway? That also means a reader would have to focus their attention, and let’s face it, the attention span and tolerance has lowered in the present day.

So what’s a magazine to do? Well, many magazines have begun to twitter and blog, too. They really couldn’t afford not to. In her Tuesday evening interview, Ms. Wintour admitted to having forced Andre Leon Talley into blogging, kicking and screaming. (Supposedly, he now loves it.) The New York Times now has a twitter account for the Moment, which recently tweeted live during the Grace Jones performance at Matthew Williamson. The list of magazines and editors that have begun to blog goes on and on.

Image belongs to The Sartorialist

There is one thing that traditional media entering the blogosphere should understand. In blogging, community is important to survive. It’s okay to re-blog some information seen elsewhere; in fact, it’s highly desired to be linked and re-blogged. That is exactly how a blog gets more readers and maintains relevance. This means that if you don’t read blog A, you’ll still likely see part of the same story from Blog A on Blog X, Y, and Z. In fashion, that means that more and more readers get information faster. The sense of community also gives blogs additional weight. If you piss off one, you might piss them all off. Then again, that could land you on CNN and sell some magazines.

In sum, bloggers are entering fashion and fashion is entering the blogosphere. Consider the line officially blurred.

Related CNN article here.


Jenn Ortiz is a graduate of the University of Florida with degrees in History and Latin American Studies with hopes to pursue a PhD in Child Development. She believes there is beauty in everything around us; from the inside out, outside in. She currently runs {Bits of Beauty}, a place you just feel good about.

Copyright © 2009 SashaHalima PR. All rights reserved

{iStyle} On Style: Strive. Own it.

New to the Little Pink Book is a weekly feature we call {iStyle}, featuring commentary on couture, RTW, style and fashion the globe over.

Photo By We Heart Subject to their Copyright 2009. All Rights Reserved. 

By: Jenn Ortiz, guest blogger

I am not a fashion person. I do not eagerly await the collections, nor do I model-stalk. I don’t jump over fashion gossip. (Who’s going to be taking over at Ricci?!!!) This is not to say that I live under a fashion-rock. (BTW, the answer is Peter Copping will be heading Nina Ricci.) I just do not take “fashion” too seriously. You see, the problem with fashion is that there are trends: the It bag, the shoe, this season’s dress. It can be exhausting to keep up and, quite often, a waste of money. Fashion by these terms is very exclusionary. The end result is that many are left with a bad taste in their mouths and no desire to make any effort.

So, instead of trying to be trendy or fashionable, I advise you to Strive for Style.

Style is yours. It evolves and grows with you. It is personal, natural, and less competitive.

Ok, so let’s dig in. For today’s topic, let’s discuss one of the most important rules of style:

 Photo by Steven Meisel © 1993

Own your style and know your limits.

Most of us could not rock Anna Wintour’s, Isabella Blow’s (may she RIP), or Lady GaGa’s wardrobe; it takes a certain personality to feel comfortable and not get over-run by that kind of wardrobe. You should be aiming to build a wardrobe with longevity that is personal. Your clothes should compliment you. They should fit your body, not the other way around. Freshen your wardrobe each season with new pieces that you can incorporate with what you already own. If there is something in your closet that you love, but you feel it is a bit outdated, contemplate having it altered. (The same goes for hair and makeup.)

You should NEVER make a purchase just because it’s “in”. (In what?! In the garbage next season, that’s what.) Don’t go shopping for clothes you’d only date, go shopping for the clothes you might marry. (Occasional one night stands aside.) The last thing you want to be is in a bad “uniform.” Head to toe labels, “Juicy” across the butt, the same giant designer glasses and “it” bag. Yes, we know you spent a ton on all that crap, but you look a mess. That is not style. That is trying to be fashionable and trendy at its worst.

Photo by The Sartoria List. All Rights Reserved 2009.

Speaking of money, the lack thereof is not an excuse to be unstylish! With all the diffusion lines, sample sales, small designers, and vintage options available, it is simple to develop your own style. For a perfect example of someone who has developed her own style without breaking the bank, go here . If you are need of more inspiration check out the street-style photographers (Garance, Sartorialist, Facehunter, JaknJill.) There is a wide variety of individuals who own their style, from high to low and everything in-between, on those pages.

I promise, you won’t find pink terry hoodies with Marc Jacobs bags on them.


Jenn Ortiz is a graduate of the University of Florida with degrees in History and Latin American Studies with hopes to pursue a PhD in Child Development. She believes there is beauty in everything around us; from the inside out, outside in. She currently runs {Bits of Beauty}, a place you just feel good about.

Copyright © 2009 SashaHalima PR. All rights reserved

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