… well, mostly naked and it’s so ‘ballergasm worthy! [Read more...]
‘Ballergasm: Stylish St. Iker for FHM Spain
Earlier, in February 2010, St. Iker (Casillas, Spain goal-keeper and el capitán extraordinaire) had a photo shoot for Spain’s FHM and I missed it.
But everyone knows Oh, Capitán, My Capitán is ‘baller-blissful-photogasmic, so regardless, Pink Book is making up for lost time [Read more...]
{ADbitious} The Future Has Been Written, Just Not By Nike
Nike - The Future Has Been Written
Prior to the 2010 FIFA World Cup in South Africa, sporting goods giant Nike, released a string of advertisements centered around something they called “Write the Future.â€
It was more like Write the Fail, because it fell short, in more ways than one, regardless of its exceptional filming, A-List cast of footballers and truly inspirational message.
With the release of “The Future Has Been Written,” two weeks after the 2010 World Cup Final that Spain won against the Netherlands, it seems like the brand is trying to reestablish itself – except it’s quite hypocritical. [Read more...]
Twitter Global Conversation: World Cup Final Was Our Biggest Event EVER
Andrés Iniesta, the man who scored the winning goal for Spain with the World Cup trophy
The FIFA 2010 World Cup in South Africa came to a close last week, July 11, 2010.
If you happened to be on Twitter for the month prior, you may have noticed downtime.
Not just some downtime — a lot of downtime. The Fail Whale appeared more often than not.
This is because the global ‘event’ drove record traffic to the social media outlet, resulting in trends their servers were not at all prepared for.
But, more interesting than the intensity folks online, were the staggering results that the Twitter analytics produced.
Twitter announced [Read more...]
MARKETING ANALYSIS: K’naan, Coca-Cola’s Genius & the Song That Took Over the World, Wavin’ Flag
A week before it’s release date on May 7, 2010, I had heard Shakira’s anthem of the 2010 FIFA World Cup in South Africa, “Waka Waka (It’s Time for Africa)” and I was obsessed.
I tweeted about it, I Facebooked it and I told everyone how I couldn’t stop singing it in my status on GChat. Around that time, a great PR connection named Casey, who happens to live (and is from) in South Africa, told me, while Shakira’s song was awesome, I was missing out.
“What? Why?” – I wanted to know.
“Because,” he told me, “we like ‘Wavin’ Flag.’”
It’s the anthem about ‘celebrating life‘ he had said; a people song.
Me? Social media and world music lover not knowing what this was? How? I am addicted to world news and culture.
Stunned and utterly confused, I went onto YouTube and my eyes opened to, what I now consider to be, one of the greatest songs I’ve [Read more...]
WRITE THE FAIL: The Curse of the Nike AD
Sports curses (The Sports Illustrated cover and Madden curse) are as infamous as the teams, players and games themselves.
It’s time for a new one to be added to the list, courtesy (inadvertently) via sporting goods company, Nike.
Pre-World Cup 2010 in South Africa, I wrote a piece called, “{ADbitious} Nike AD ‘Write the Future’ – Is it Rubbish?” which discussed the true value, if not celebrity of a celebrity-infested advertisement by Nike called “Write the Future.”
The television commercial was a huge hit with very few people critical about it. Some were dubbing it one of the best advertisements ever made. While others, like myself, criticized it for missing the mark on what makes the Beautiful Game so beautiful to begin with.
Now that the World Cup has come and gone, it is pretty safe to say that Nike’s “Write the Future,” was a big “Write the Fail.”
In its essence, [Read more...]
Top South Africa World Cup 2010 Moments
…according to me 
This list isn’t scientific, it’s not only the best or only the worst, but it’s what I, personally, thought stood out. [Read more...]
Scoregasm! España’s Dancing Pepe, Drinks, David Villa and St. Iker Post-World Cup
St. Iker
I know, I know, I’ve been in World Cup mode for a month, but now it’s over 
And you Pink Book readers are either really excited about this post, or thanking Zeus, Poseidon and Hades that this is my last one for awhile – at least until Euro 2012 and Brasil 2014.
But aren’t they just the cutest?
St. Iker, Sergio Ramos, Arebeloa, Albiol and Xabi Alonso [Read more...]
{iStyle} WATCH: Shakira Shakes It To ‘Waka Waka’ In Cavalli at the World Cup 2010
He did it once and he did it again: Roberto Cavalli dressed Colombia songstress Shakira for both of the World Cup South Africa 2010′s Opening and Closing ceremonies.
Initially, she was clad [Read more...]
¡VIVA ESPAÑA! Plus, Iker Casillas & Sara Carbonero: A World Cup Winning Kiss
Image via The Huffington Post
It was awesome; too amazing for even words with the goal to make history (coming in at the 116th minute) that made Spain first-time World Cup winners and only the eight country to hold the title.
We watched in awe and on our heels as 13 yellow cards and one red were drawn.
It was an exhausted match, that at times was, absurdly [Read more...]
{iStyle} Who’s That Guy? World Cup Eye Candy
Cannavaro 2006 World Cup in Germany
The 2010 FIFA World Cup in South Africa is one-quarter way through and we’re sure you’re wondering by now, who’s that guy?!
David Beckham at 2010 World Cup in South Africa
Well, allow us to educate you on football guy candy [Read more...]
{ADbitious} ESPN and the AMAZING World Cup Murals
Click to Enlarge, Magnify on Picasa.
When ESPN decided to go all-out, full-out for the 2010 FIFA World Cup in South Africa, they designed a unique and truly artistic advertising campaign with the help of the American-based Wieden + Kennedy (New York) who enlisted the talents of AM I Collective Studios in Cape Town, South Africa.
Their promotional efforts include 33 original pieces of artwork each representing one of the participating nations and one general World Cup piece.
The look and feel of the pieces are a mirror the hand-painted signage and [Read more...]
{ADbitious} Best World Cup Commerical Ever Belongs to…Nike!
No, I’m not talking about “Write the Future,” I’m talking about the Nike France 1998 advertisement featuring the Brazilian National Team in an airport to the tune of Sergio Mendes’ “Mas Que Nada” (the Tamba Trio version)!
This was a prime era for Brazil. They had [Read more...]
{ADbitious} He May Not Be in the World Cup, But Michael Ballack Still Looks Good for L’Oreal
“Scan That Man”
Chelsea and German National team hottie, Michael Ballack has a new job these days. In April 2010, he started as the new face of L’Oreal’s Men Expert campaign [Read more...]
{iStyle MEN} Hugo Boss ‘Ballers
Sometimes more is, well, — MORE!
Hugo Boss may be a well-known, high-end women’s and men’s fashion design house, but while Armani and D&G are having footballers strip for their advertisements, the Boss is owning it like a man and doing quite the opposite.
Between Serdar Tasci, Lukas Podolski, Mario Gomez, Javier Zanetti, Carlos Vela, Julio Cesar, Xabi Alonso, and David Villa it’s hard to decipher [Read more...]
