Think Fast! Your Instincts Are Only as Good as Your Experience


Image via WeHeartIt

By: Helene Cavalli, guest blogger

It’s reported that a first impression is made within the first 20 seconds of meeting someone new. Within that first 20 seconds, we will draw conclusions and make value judgments – consciously or unconsciously – about things like a person’s ability, social standing and intellect. [Read more...]

LIFE: Free Will, Determinist and the Morning Sun


By: Helene Cavalli, guest blogger

Do you believe in free will? Or do you have more of a determinist point of view?

The debate was revisited recently in The New York Times.

It comes down to a basic question of choice – do we make choices or are we compelled to do what we do by predetermined factors? [Read more...]

Success in VIRAL for the Social Web: Girl Quits Job via Dry Erase Board

Meet Jenny. (UPDATE: August 13, 2010 – Interview w/ ‘Jenny’ on LemonDrop)

Jenny is our new hero.

Well, actually, Jenny is our would-be-hero had we thought Jenny was real.

But, alas, it was a hoax.

Click to Enlarge via LemonDrop that Jenny is Fake to read

But it doesn’t matter, because the folks at The Chive, who hired Jenny (whose real name is Elyse Porterfield) — well, they still made our day reading this bit about a women who quit her job via dry erase board and outed her icky, icky, icky boss at the same time.

We, the women folk, who have put up (or currently are putting up) with skeezy men — yes, we can relate, we can appreciate, we can sympathize.

Heck, anyone who has ever been in Jenny’s situation (or something similar) could relate, man or woman.

And that, my friends, is the key to making something go viral in the social space: [Read more...]

Jane Austen’s FIGHT CLUB: We Were No Longer ‘Good Society’ [VIDEO]

In recent years, there has been a trend online and offline to make parodies of well-known entities. The idea has been to take the very best, the very worst, and the very ridiculous out of them, turning the new creations into hybrids built on well-intentioned humor.

From Harry Potter‘s Puppet Pals and “The Mysterious Ticking Noise” (over 83 million views), to Massively multiplayer online role-playing game (MMORPG) mockery-extrordinary “The Guild” (over 40 million views combined), to Pride and Prejudice and ZOMBIES –

What?

Yes, zombies. It takes the original work by Jane Austen and [Read more...]

The Mad Men School of Seduction

MAD WOMEN logo/name/likeness by Sasha H. Muradali. 2009 All Rights Reserved.

Nothing is better than those outdated, shameless and downright awesome pickup lines from AMC’s award-winning drama, Mad Men.

In lieu of the countdown to Season Four, the wonderfulness that is [Read more...]

Countdown to Season 4: 10 Rules of the Mad Men

MAD WOMEN logo/name/likeness by Sasha H. Muradali. 2009 All Rights Reserved.

As a promotional tool leading up the premiere of Season Four, AMC released an 18-minute long, “Mad Men Rules” featurette on iTunes.

“I sell products, not advertising.” - Don Draper

It’s for those with an interest on how to drink like a fish, self-destruct and be the runaway cog in the not-so-well-oiled machine, while looking fabulous doing it [Read more...]

Top South Africa World Cup 2010 Moments

…according to me :)

This list isn’t scientific, it’s not only the best or only the worst, but it’s what I, personally, thought stood out. [Read more...]

Scoregasm! España’s Dancing Pepe, Drinks, David Villa and St. Iker Post-World Cup

St. Iker

I know, I know, I’ve been in World Cup mode for a month, but now it’s over :(

And you Pink Book readers are either really excited about this post, or thanking Zeus, Poseidon and Hades that this is my last one for awhile – at least until Euro 2012 and Brasil 2014.

But aren’t they just the cutest?

St. Iker, Sergio Ramos, Arebeloa, Albiol and Xabi Alonso [Read more...]

By Comparison the Locals Look Pale: MTV’s Jersey Shore Hits MIAMI…B*tch

Image via Zimbio

The little, tubby, orange, Chilean, Oompa Loompa, her ‘Situation’ and their teletubby Jersey imports have landed.

They’ve invaded mi Miami.

“You’re the Kryptonite to my f–king tan” – Snooki

Zeus, Hades, hath, hell and Hera save us because there is no stopping the damn poof now.

The Jersey Shore has left the northeast and traveled south to Miami. It’s an infection MTV is spreading, like a whiff of the New Jersey air that you just can’t shake upon arrival in Newark airport. Just the thought of it makes you cringe, that trashy, sulfur, tart scent that makes your body shudder in sympathy for the people who actually [Read more...]

{iStyle} Who’s That Guy? World Cup Eye Candy

Cannavaro 2006 World Cup in Germany

The 2010 FIFA World Cup in South Africa is one-quarter way through and we’re sure you’re wondering by now, who’s that guy?!

David Beckham at 2010 World Cup in South Africa

Well, allow us to educate you on football guy candy [Read more...]

Sexed Up Senator: Scott Brown’s 1982 Centerfold Good for the GOP?

via Cosmo

I’ve been hearing a lot of hullabaloo about Senator Scott Brown’s nude photo lately and had yet to see it until recently [Read more...]

#MusicMonday Oh Yeaaa, Alright She Was An American Girl #urbanlegends

Copyright © 2010 Sasha H. Muradali. All Rights Reserved.

*yay!* New Year, new Music Monday logo!

What do y’all think? It’s about time I updated it, isn’t it? Annnd if you are interested, it’s a stock image I manipulated from Deviant Art’s Angie Stock.

Now on to the fabulousness that is Pink Book’s Music Monday [Read more...]

The View from the Highway: PORN!

via Miles Aldridge : The Pure Wonder

Imagine your driving down the highway late at night.

The crisp air from your AC is brushing against your skin, soaking into your consciousness thereby pushing a deeper yearning into your being just to get where you are going.

In the distance,  your eyes glimpse over to the billboard sign.

It’s not like you don’t know what it says, you always know what it says; it never changes. It’s always some crummy car advert, or winking white-smiling woman telling you to buy laundry detergent — you know the typical stuff.

Well, not really anyway, not until that faithful Thursday night when that big boobed blonde chick with delectable red lips was seen.

Maybe it’s a new lipstick advert?

She moves and the camera pans to a shirtless man. Before you know it, she’s on her knees and — *car tires screeching* HOLY S#@! — it’s porn! [Read more...]

{Rules of PR no. 29} Do Yourself a Favor and Shut Up

Welcome to Close Encounters of the Self-Destructive Kind. Sometimes it’s just safer to sit there and SHUT UP!

Last week, I watched an interview online from CNN where Carrie Prejean threatened to walk off of the Larry King Show and called him “inappropriate” over and over again for [Read more...]

Harry Potterween & Harrietta Potter :)

Hey y’all :)

So, if you have been following my tweets and Facebook status messages, you know that I was Harrietta Potter this past Halloween. But since I don’t really ‘celebrate’ Halloween, I’ve renamed it Harry Potterween…instead of Harvest! etc. Mostly because it gives me an excuse to dress up like the characters in my favourite book series ever!

I hope you had a safe October 31 with lots of candy!

Ah well, you can see my costume [Read more...]

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