Image via Hermes
Media training is important.
But, for some reason, people in the C-Suite, alongside their “yes-men” neglect to perform and practice with due diligence this important, reputation saving task.
A common misconception is that if the person is smart, savvy and exceptionally keen at what they do, they would be able to handle the media as well.
Major public relations-no-no.
When was the last time your company and its key leaders went through some type of media training exercise? If you are unable to answer that question — then as The Donald says, “you’re fired!”
Well, no, not really.
But you could be if you were John Galliano, the ousted head of Creative from Christian Dior who got into hot water recently over anti-Semitic remarks.
Or you could be in hot water if your name is Patrick Thomas the CEO of Hermès, who has massive word vomit when it comes to French luxury giant Moët Hennessy Louis Vuitton, when he likened LVMH’s buyout attempts of Hermès to “rape.”
Recently, in an interview conducted [Read more...]
{Rules of PR no.36} PR Damage Control: Yele Haiti #WyclefJean [video]
In case you missed it, over the weekend Wyclef Jean spent his weekend defending himself and his foundation, Yele Haiti, via a YouTube video in response to critics alleging that Yele Haiti has administrative expenses that exceed those of most other charities.
Between reports in the Washington Post and the reports made by the Smoking Gun, Wyclef decided that his public needed to hear directly from him [Read more...]