HBO x Bumble Invite BFFs To $30m Manhattan Brownstone

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The Activation

This August, HBO targeted its millennial audience by hosting a pop-up event with Bumble at a $30 million townhouse in Lower Manhattan.

From August 15-16, users of Bumble BFF (for women looking for a new bestie) and Bumble (the dating vertical of the the app) were invited to a gorgeous brownstone nestled in the heart of Greenwich Village as a part of HBO’s #StayHomeToTheMovies.

 

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The brownstone included 10 screening rooms across multiple floors all branded around HBO’s campaign where guests experienced treats, drinks and film favourites.

Stay Home To The Movies is an HBO campaign that started earlier in 2018 aimed to encourage users to sign-up and/or continue using HBO Go. [Read more…]

Fashion Guide: BrunchCritic’s Third Orange Gala Benefiting Parkinson’s Research

It’s almost that time again!

BrunchCritic’s Third Annual Gala benefiting Parkinson’s Research is nearly here and we’ve got all your style needs covered.

First things first, BrunchCritic is New York’s all-brunch online resource where busy New Yorkers can find the best brunch NYC has to offer.

Coming up on March 6, Orange 2016 will give New Yorkers a chance to experience some of the best brunch restaurants from around the city at an energetic and unique orange-tie event all while benefiting charity.

This year’s event will continue the tradition that was started in 2012, and 100% of the profits will be donated to TEAM FOX for the Michael J. Fox Foundation for Parkinson’s Research.

Hence, all that orange style! [Read more…]

Social Media Insights From Women’s Health Magazine’s Beauty Awards 2015

Bobbi Brown at Women’s Health Magazine’s 2015 Beauty Awards Panel

This morning I attended the 2015 Women’s Health Magazine’s Beauty Awards at the Andaz Hotel on 5th Avenue.

Part of their #WHSocialMoments ongoing campaign imitative, a panel was selected to discuss the current trends in beauty, fashion and lifestyle:

  • Bobbi Brown, Makeup Artist and Founder of Bobbi Brown Cosmetics
  • Lisa Chudnofsky, Site Director of Women’s Health Magazine
  • Lucia Moses, Senior Editor at DigiDay
  • Radhika Prakash, Brand Strategist at Pinterest
  • Valentine Uhovski, Fashion Evangelist at Tumblr

While the discussion only lasted a little less than an hour, there were great insights, stories and tidbits that were shared.

For example, did you know that Pinterest does not consider itself a social network? [Read more…]

Downward Duck: Celebrity Yoga with the Aflac Duck!

Aflac sponsored a really fun an innovative wellness event at The Standard hotel in NYC to help us remember to take time to relax and care for our bodies as the stressful holiday season approaches! [Read more…]

Ardbeg’s Great Whiskey Exploration #SpaceDram

In 2011, Ardbeg, the “Ultimate Islay Malt Whiskey,” embarked on a 1,045-day long experiment in cooperation with NanoRocks, to see what would happen to barrel samples that matured in space.

Under the direction of Dr. Bill Lumsden, [Read more…]

Live in New York City? Learn to Cook with Asphalt Green Battery Park Culinary Center!

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This post is image heavy and EVERYTHING shown was handmade by me and my 3 other classmates at Culinary Boot Camp!
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I can bake, but I really can’t cook. Not at all.

You know rice burns, taco shells melt and ummm stuffed tomatoes are more like pure mush.

So when I got the opportunity to take a cooking boot camp class I was all about it.

Culinary Boot Camp at Asphalt Green in Battery Park City is a 3-week class for beginners and semi-experienced cooks alike who want to take their skills to the next level.

[Read more…]

XXX Animals: Bang Bang Auctions Kisses on the Eve of Fashion Week

I love animals.

They are one of favourite things about this glorious planet that we live on.

From their beautiful souls, to their selfless hearts, to their all around awesomeness – I’m a huge supporter of animal rights.

So when I was invited to a Bang Bang hosted event to benefit the beautiful creatures of which I care about dearly on the eve of New York Fashion Week, I was there! [Read more…]

You’re Invited: Sasha’s 28th Birthday and Recurso World Aids Day Fundraiser

Donate Today!

Hello, hello!

It’s that time of year again and this year Recurso will be doing another great fundraiser!

Sasha, Recurso’s resident PR & Emerging Media master, is donating her birthday to Recurso!

December 1st is World AIDS Day, so it makes it the perfect opp for a Recurso+World AIDS Day! Currently, we’re raising funds to help buy antiviral treatments for the Hospital del Niño in Lima, Peru, and all proceeds will go towards this goal.

Recurso, a Spanish word for “resource or refuge”, is a 501(c)(3) international non-profit organization that began in May 1999. Recurso is dedicated to improving the human condition by empowering students across the nation to provide direct sustainable development and aid. Recurso’s three areas of concentration are: health, water, and education. This includes promoting primary education, quality health care, dental hygiene education, the building of schools and providing school supplies to our global community partners.

We really hope you can make it!
♥ Eva, Sasha and the Recurso Team

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Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

An Evening With Snow White and The Huntsman, NBC Universal and [yellow tail]

We seriously heart the folks at NBC Universal and [yellow tail]. They really know how to throw intimate, fun, exceptionally well-catered and put together events.

Whenever we step into a NBC Universal and [yellow tail] production it is always feels like we’ve stepped into another world.

Thereby, the NBC Universal and [yellow tail] blu-ray/DVD launch of “Snow White and The Huntsman” was nothing short of an ‘outstanding’ that even Dolores Umbridge couldn’t argue with it.

Minerva McGonagall would be proud.

Ignore our sleepless, New York Fashion Week, extremely tired face… rather pay attention to our pretty dress, red lips and cutsey wedges! *wheeee* Go us! 🙂

Centered around the theme of “Good and Evil” (we felt very Florence + The Machine “Shake it Out” music video-esque), the night was full of delicious [Read more…]

Leisure Meets Luxury at the W Hoboken

Leisure meets luxury at the W Hoboken when 70+ summery-clad ladies and gents boarded an endless champagne-gasmic yacht and set sail around the New York Habour. [Read more…]