HBO x Bumble Invite BFFs To $30m Manhattan Brownstone


The Activation

This August, HBO targeted its millennial audience by hosting a pop-up event with Bumble at a $30 million townhouse in Lower Manhattan.

From August 15-16, users of Bumble BFF (for women looking for a new bestie) and Bumble (the dating vertical of the the app) were invited to a gorgeous brownstone nestled in the heart of Greenwich Village as a part of HBO’s #StayHomeToTheMovies.



The brownstone included 10 screening rooms across multiple floors all branded around HBO’s campaign where guests experienced treats, drinks and film favourites.

Stay Home To The Movies is an HBO campaign that started earlier in 2018 aimed to encourage users to sign-up and/or continue using HBO Go. [Read more…]

Jose Cuervo Rolling Stones Tour Plane Pop-Up Unveiled At JFK’s Terminal 4

From November 6 through December 30, travelers passing through New York City’s John F. Kennedy airport’s Terminal 4 will get the opportunity to experience a cutting edge Jose Cuervo Rolling Stones Tour Plane pop-up designed by Air Hollywood.

This installation, which will be housed in Concourse A in the retail lounge of Terminal 4 at JFK airport, is the second activation in a year-long series of epic [Read more…]

Can We Please Swoon About My Amazing Out Of Body Waxing Experience At Completely Bare?

Have you ever had a complete out of body absolutely amazing waxing experience? You know the kind of out of body waxing experience, where your waxing specialist all of sudden becomes your new bestie/girlfriend/she-can-do-no-wrong in your eyes? Yes, I had one of those the other day.

On Super Bowl Sunday, or rather Super Brow Sunday, [Read more…]

Leisure Meets Luxury at the W Hoboken

Leisure meets luxury at the W Hoboken when 70+ summery-clad ladies and gents boarded an endless champagne-gasmic yacht and set sail around the New York Habour. [Read more…]

Empire State of Sasha: Electric Daisy Carnival New York 2012

Where have all the neon, polyester flowers gone?

Or rather, were there any faux-flowers left in the Greater New York City area as thousands of gardlanded, flowered-out electronic music festival goers descended upon New Jersey’s MetLife Stadium in East Rutherford, N.J. for Electric Daisy Carnival New York.

I took a trip with the Italians and it was such an adventure, Charlie!

[Read more…]

Empire State of Sasha: Manhattan Cocktail Classic

Part festival, part fête, part conference, part cocktail party – the Manhattan Cocktail Classic is an annual celebration of the myriad points of intersection between cocktails and culture.

Across five days and the four boroughs, the Manhattan Cocktail Classic (May 17-21) offered industry pros and enthusiasts alike a vast array of unique experiences (*ahem* Gentleman’s Cocktail Crawl with The Italian) and events (shout out to the fab John Henry from for his stellar presentation on marketing up-and-coming spirits brands!)

John Henry talking about marketing and advertising for liquor brands

with The Italian during the Gentleman's Cocktail Crawl

The Huffington Post definitely said it best,

“Like a plague of locusts or an army of Huns, the cocktailian hordes descended on New York City on May 11 — bar owners, mixologists, distillers, publicists, writers, and plain old fans of a boozy good time [Read more…]

Empire State of Sasha: Becherovka Liquor Tour Edition

Every once in awhile, I get the opportunity to see and do really cool things in New York City.

One of the latest things that I got to experience was a luxury liquor [Read more…]

Empire State of Sasha: Happy Birthday to Me! – Griffin NYC

Just a few 2011 birthday pictures from The Griffin in New York City…

Super fun times  🙂 [Read more…]

Bridesmaids DVD/Blu-Ray Launch with Carolina Bermudez [PICS]

Ruffle me pink!

I love a good party.

But more than that, as someone in the communications industry, I appreciate a well-planned party.

That’s totally what I got when I attended the Bridesmaids DVD/Blu-Ray launch party September 20 in New York City.

Much more than that it was laced in lots, and lots of pink! [Read more…]

A Look Inside ‘Harry Potter: The Exhibition’

Harry Potter fans can rejoice, as Harry Potter: The Exhibition is on tour!

I was so excited about this. I can’t tell you how excited I was, in fact. This was mostly because when the tour stopped at the Discovery Times Center in New York City it was a previously unscheduled stop.

You must, must, must go see this in person. It’s amazing!

New York also served as the tour’s final stop in the United States before it headed abroad. [Read more…]