Whether Listening to Chesney or Reading Hemingway, Do It with Papa’s Pilar #MyHemingwayDay

Inspired by Ernest Hemingway, available in 13 markets and tasting like Kenny Chesney crooned it, Papa’s Pilar is an artisan-crafted Dark and Blonde rum.

The inaugural Dark and Blonde varieties are hand-selected from ports-of-call in the Caribbean, Central American and across the United States for their age, character and maturity, and then solera-aged and blended in a unique process using American Oak Bourbon barrels, Port Wine casks (dark only), and finishing in Spanish Sherry casks.

Bitters and Blonde

Led by Ron Call, the Papa’s Pilar team of Master Blenders wanted to take rum [Read more…]

Gisele Bündchen Wears Alexandre Birman & Pedro Lourenço at FNO São Paulo

Brazilian supermodel Gisele Bündchen was the official ambassador at Fashion’s Night Out Brasil 2011.

Taking place Monday September 12, 2011 at Hotel Fasana in São Paulo, the event consisted of cocktails, fashion and charity.

Bündchen auctioned off all of the eight dresses from her most recent editorial spread [Read more…]

Pure Amazon Magic: Swimming With The Little Pink Boto

Swimming with the Boto
The legend tells us of a handsome young man, dressed smartly all in white.

During the period of the Festas Juninas (Saints days in the month of June that in Brazil are celebrated with dancing, traditional foods and lots of fireworks), the man seduces unescorted young women, convincing them to swim in the river with him.

The next day, this mysterious man transforms back into his real shape, a pink dolphin, and is gone.

The story was even made into a film in the 1980s. [Read more…]

GO GREEN and BE VEGAN: Makeup Brush Heaven with EcoTools

By: Stephanie Kornblum, guest blogger

How long do you spend walking through Sephora looking at all of their pretty makeup brushes?

I have done it many times before, and yes I’m sure I will do it again.

My problem is, there are so many that I don’t know which to choose and the fact that they seem extremely pricey.

Well, I am officially done with overpriced [Read more…]

{Beautirati} TRENDS: Makeup Industry Continues To “Go Green”

Beautirati logo by Sasha H. Muradali. 2009-2010 All Rights Reserved.

By: Marissa Medina, guest blogger
(& Sasha H. Muradali [product reviews])

We’ve all heard the “green” buzzwords popular among marketers and business leaders: “eco-friendly,” “social-entrepreneurship,” “carbon footprint.”

While, the automotive and technology industries are well known for their leadership in sustainable business, lesser-known but equally important “green” trends can be found in the beauty industry.

In fact, many beauty companies have established unique [Read more…]

BP Oil Spill Reaction AD feat. Tony Hayward: Sincere or Pure PR?

Released on June 3, 2010, BP has a new advertisement out featuring CEO Tony Hayward apologizing for the oil spill.

He talks about the company’s efforts to clean up the spill that is ravaging and destroying the ecosystems of the Gulf of Mexico as we speak.

[Read more…]

Holy Hell DISNEYNature ‘Oceans’ is Coming!!!

Holy hell in a handbag I’m so excited about this. I was SO excited when EARTH came out earlier this year. I went to see it at the cinema when it opened for Earth Day 2009 with my cousin Sharmin. Dudes and dudettes, I cried it was so amazing.

And now…Disney just released the trailer for Earth Day 2010’s release of OCEANS! [Read more…]

Back with a Bite: Shark Week 2009

Great White Shark. Image by the Discovery Channel.

Jump for joy my fellow marine lovers – it’s Shark Week time on the Discovery Channel!

It’s back…and it’s got bite!

This is one of my favourite times of the year on television because I get to see an entire week, non-stop, dedicated to one of the most fascinating, unique and truly incredible creatures on the planet! I’ve looked forward to it every year for as far back as I can remember.

So what makes this year more special and more fabulous than those before [Read more…]