10 Beach-Ready Tips for Summer

Image via WeHeartIt

“Eating foods rich in antioxidants, such as pomegranates, can be beneficial in boosting your skins’ natural sun protection and are a great source of structured water, giving your body a two-in-one benefit.

Try to eat foods that are rich in color and take internal supplements that contain pure pomegranate extract and Vitamins C & E, to help boost the SPF of your sunscreen and neutralize free radical damage that may occur even while you’re wearing sunscreen.” – Howard Murad M.D., Associate Clinical Professor of Medicine at UCLA and founder of Murad Inc.

Recently, I had the chance to sit down and chat with the Dr. Murad team about getting beach-ready and staying safe in the sun.

They provided me with their top 10 tips and some other insights too! [Read more…]

Vivienne Tam’s NYFW Live Sculpture Garden to Debut New Yoga Line

This season for Mercedes-Benz New York Fashion Week, Vivienne Tam, together with, Li Ning (and Monster) debuted her first-ever Fashion Yoga collection in the form of a “Live Sculpture Garden.”

Labeled as “The Modern Woman’s Dream Yoga Collection,” the line launched to a sea of purple and and blue hues on the skin of 20 leading female yogis, dressed from head-to-toe in Tam’s new line.

They performed choreographed yoga led by international yoga experts Rodney Yee (of DKNY Urban Zen and Gaiam fame) and Colleen Yee.

The living and breathing fashion yoga installation, [Read more…]

{Allergy Fix!} Ooh. Emm. Gee. Saved by the Puffs…with VICKS!

(This is a public relations, advertising, social media and trends blogzine — but I had to share this with you guys because it literally saved me….)

I have the plague and it sucks.

If you’ve been following me on Twitter or are friends with me on Facebook, you’ve seen me complaining and writing random tweets to Mother Nature about the ‘plague.’

The “plague” in Sashaland is actually my allergies.

I’m one of those lucky folks who is allergic to the bloody weather, smoke, flowers, pollen, dust, fur, perfume — you name it (except Anklet, not allergic to the kitty who adopted me ironically.)

Ankee, the kitty who adopted me

I can’t go to Yankee Candle, I bypass the perfume section in the department stores and I have serious loathing for those women who spray you when you walk in. I just have to smell it and my sinuses declare war on my body.

Since moving to New York City in February, I’ve been waiting [Read more…]

LOOKSISM: Kardashian Look Alike Surgery Is What’s Wrong With Today’s Culture

People want to be everyone but themselves.

Heidi Montag did it, so did Victoria Beckham, Demi Moore, Charice Pempengco, Tara Reid, Ashley Tisdale, Madonna and countless others.

It’s this inherent desire to be “perfect.”

Sheyla Hershey could tell anyone who would care to listen all about it. After all, she’s the current world-record holder for the globe’s largest breasts (no pun intended.)

A desire that could eventually kill her.

I’ve been mulling over this for awhile but didn’t want to beat a dead horse into the ground. Except on Saturday July 24, 2010 Kim Kardashian showed up on my Twitter feed, highlighting something that really gets under my skin.

A die-hard fan of hers named Brisa Johnson (who has since deleted her Twitter account) tweeted, [Read more…]

{iStyle} How to be a Hayfever Honey

Image via Air-Purifier-Home.com

By: Louise Whitehill, guest blogger

The sun is shining, the bees are buzzing and all over the world, hayfever sufferers are at their wits end!

Pollen is a PAIN, be it grass, tree or weed. I, like many other sufferers, have found myself yet again procuring and testing every remedy, old wive’s tale and alternative method possible to rid myself of the red runny nose, bloodshot, swollen eyes and all round pollen allergy  yuckiness.

Despite the irritatingly awful symptoms, it is possible to stop those sniffles and be a Hayfever Honey. [Read more…]

Is Urban Outfitters Encouraging Anorexia with their ‘Eat Less’ shirts?

Photo by Urban Outfitters

“Eat less or more or however much you’d like in this seriously soft knit tee cut long and topped with a v-neck.”

Abercrombie and Fitch is laughing their happy backsides off right now because for once it is not them. And Kate Moss is probably rejoicing someone else shares her opinion of,

“Nothing tastes as good as skinny feels.”

This time around it’s [Read more…]

Not Easy to Be Real-Life Sleeping Beauty #medicaldisorder #KleineLevin

This has to be one of the most incredible things I’ve ever heard of: Lousia Ball is a normal blonde, British 15-year old girl in every way except one – she sleep for days at a time and cannot be awaken.

Suffering from Kleine-Levin Syndrome, also called Sleeping Beauty Sickness, Louisa has a disease to which there is no cure. Some cases have cleared up after eight to twelve years of suffering. Other cases have had the disease go away completely (or so people think) and then come back later in life.

Louisa’s longest ‘nap’ has been for 13 days! There is nothing doctors can do to stop it.

Can you imagine trying to deal with something like this when going to school? university? even if you have a full-time job?

Since there is no control over it either, can you just imagine going on your honeymoon and falling into one of these fits? Wedding day or other important event?

The disease is very inconsistent too, one episode can happen and the next up to months later.

Louisa is basically is missing a third of her life to sleep. This is an extremely rare disease and there are only about 1,000 known cases in the world. wow.

Poor girl. 🙁

This is one case where one princess scenario is not what you want and a handsome prince cannot help.


Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (’07) and an M.A. in International Administration from the University of Miami (’08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the ‘Little Pink Book’ delivered to your Kindle.

Copyright © 2009-2010 Sasha H. Muradali. All Rights Reserved.

World AIDS Day 2009: Be Brave, Go Strong, Embrace RED

Today, December 1, is World AIDS Day.

Random Stats:-

If you live in the United States, please visit AIDS.gov

If you live in the United Kingdom, please visit WorldAIDSDay.org

How will you [Read more…]

{Rules of PR no.19 } Being the “image,” Dying to be thin

September 2009 cover of Self Magazine ft. Kelly Clarkson on the cover. Image via The LA Times.

Unlike a lot of my previous {Rules of PR}, this one is a bit more on the serious side with the snarky comments kept to a minimum because something was brought to my attention recently which is really disgusting, disturbing and I shouldn’t be the only one who is downright livid about this.

If you hadn’t heard, Self Magazine’s September 2009 issue (on stands August 25) cover is one of Kelly Clarkson. The original American Idol and biggest selling from the series looks absolutely stunning on the cover…except it isn’t her. It’s her head and her body photoshopped like nothing else in this world.

I don’t know about you, but as a young woman living in one of the most superficial societies up-to-our-planet’- date, I’m deeply saddened and offended by this. Especially, since Self Magazine prides itself on being a resource for fitness, health and nutrition for women. So it would make sense to touch up a few blemishes here and there, get rid of the dark circles, but keep the figure in form? Well, that’s the question, isn’t it?

But I ask you, should it even be considered a question? [Read more…]

Fight for the right to eat bacon: Swine Flu is a PR nightmare for pork industry

Photo by Nastassia A. Davis. All Rights Reserved 2009.

You know the saying, it’s on every outlet on the Internet:

“It was once said that a black man would be president “when pigs fly” indeed 100 days into Obama’s presidency, Swine flu.”

Yea, and the swine-workers across the nation are flying into “OMG!” mode. Yep. We’re talking about a serious public relations nightmare for the global pork industry.
Radio and television aside, it’s all over the Internet. From the likes of Twitter, to Facebook, heck, I’m blogging about it and it is the same story the globe over.
Pandemonium, much?

Why yes, yes indeed.

Considering the fact that over 500,000 people are directly affected by pork-production, it’s no wonder that in a downward-sloping economy, any news leaning in any direction other than “Eat pork,” is bad news.
So what are they do to?
It’s an easier asked question than answered, mostly due to the fact that Swine Flu, comes from well…pigs.
It’s a strange sort of inter-species (between humans and pigs ) transmission of influenza C virus.
And it sounds like something out of Star Trek.
I’m just waiting for Jean-Luc Picard to tell Beverly Crusher to send out a laser beam that will vaccinate us all.
Though I’m not quite sure Captain Picard could take the Starship Earth out of the this mess, much less the pork industry.

But first things first, the pork industry needs to hire a public relations crisis management team.

And as well all know, it is quite obvious they have not. This is where they are failing. Any public relations strategy is better than no strategy at all right now and that’s just the material point.
If the pork industry wants to bounce back from this in the long-term, they need to start proactively shaping themselves from now.
It’s not too hard to come up with a strategy, just thinking about it.

  • “Eat Pork” — start a campaign. Eat Grade A meat, swine flu-free, and safe.

Quite simple really. Get some doctors and meat experts on board, talk to the folks at the USDA (United States Department of Agriculture) and just like eggs, milk and other products, really publicize the stamp of approval. If a patron sees the stamp, they are more likely to purchase the product. And we’re not just talking about “saying” and not “doing.” The industry needs to work together with the USDA and come up with a solution. If  a similar method is already in place, tweak it and hit the ground running at supermarkets and other food outlets across the nation.  I’m quite sure the world will follow.

  • It worked for Obama, it can work for the pork industry too. GRASSROOTS campaigns.

They are everywhere, and they thrive in middle America versus urban America. Enough said.

  • While publicizing “Eat Pork” at normal food outlets, it doesn’t hurt to create a couple public service announcements (PSA) and throw information out there to the same television, radio, and Internet outlets that are talking about Swine flu anyway.

It’s call proactive damage control.  I’m sure aside from partnering with the USDA, the pork industry should look up some of the “big wigs” at the AD Council and Public Relations Society of America. Someone, somewhere, in there can help.

  • A website isn’t a bad idea either.

While there are a lot of websites out there (this one included) telling you about all sorts of things related to the virus, what there certainly is not is a single source for up-to-the-minute, safe, reliable information. While, I like to think I’m reporting the best information to you. It’s not a secret that I’m not a doctor or a food expert. I’m sure if the pork industry were to put up a website and entwine some top-notch professionals on it, answering questions and trying to diffuse the ticking bacon bomb of death, the situation will begin to sort itself out.

  • Most of all, the pork industry needs to tell people that the virus IS NOT transmitted by food.

Or so was reported by the World Organization for Animal Health on April 29, 2009. If I were the pork industry, I’d take that press release and run with it like it were my own two legs.


Photo by John Bullas. All Rights Reserved 2009.

Take what you can get and don’t look back. It’s a war the pork industry is fighting, a war for the right to eat bacon!
… and I’m being entirely serious too.
But right now the most important thing for the pork industry to do, is hire a public relations team and work on some action.
In the long-run it will pay off. It is important to be aggressive and proactive when managing a crisis.

I mean I don’t eat pork, or any meat at all really, nor do I personally approve of factory-farming, but it is a recognizable fact that Swine Flu is bad publicity for the pork industry etc., and the people whose lives are directly affected by it. Furthermore, unemployment in the United States is nearing eight-percent; that is a big deal.



Sasha Muradali runs the Little Pink Book.

Copyright © 2009 SashaHalima PR. All rights reserved.