5 Tips to Make the Most of Your Brand on YouTube

Most companies and public relations pros are really busy. In fact, a lot of them are too busy for social media.

But let’s be honest: as technology changes, we need to change with it. Part of that is utilizing our skills to add those one or two extras added to our plate.

YouTube is one of those tools.

How often have you heard a client tell you, “That video—make it viral”? [Read more…]

What Does Facebook Timeline Mean for Brand Marketers?

In the eight years since its inception, Facebook, the brainchild of Mark Zuckerberg and Eduardo Saverin, has had its fair share of rollercoaster ups and downs through planning, legal battles, and the evolution of the social network.

However, both everyday and professional users of the tool have also had come along on for the bumpy ride, as they strive to keep up with Facebook’s ever-changing list of features.

The most prevalent change in recent months comes in the form of the new Timeline, which is something akin to Don Draper’s Kodak carousel for the 21st-century.

Timeline is the history [Read more…]

Technology and Apps: To Trust, That is the Question!

By: Alexandra Campuzano, guest blogger

Late last week I walked into Subway craving a tuna sub with all the toppings.

As I bee-lined way to the order counter, I noticed one of my co-workers at a table neglecting her BMT (rude!). She was preoccupied and her forehead had those ‘This does not look good’ wrinkles as she intently looked at her phone. I stopped by to say ‘hello’ and see if she was okay.

Turns out, she couldn’t find her debit card.

She’d looked everywhere.

Image via weheartit.com

So I asked her if she was Googling her banks number on her phone. [Read more…]

MAD MEN: Don Draper Presents the Facebook Timeline

Who would have ever thought that all of Facebook’s newest features were originally conceived by the original AD man himself, Mr. Donald Draper. [Read more…]

New Social Media Fragrance – Making Geeks Irresistible?

One of the world’s largest networks of online forums, CrowdGather announced that it will launch a fragrance targeted at dedicated online communities, which are made up largely of gamers and tech geeks. [Read more…]

Desperate But Not Serious

Photo by Andrew Burton/Getty Images North America

By Helene Cavalli, guest blogger

It’s difficult, if you like Representative Anthony Weiner, to not feel regret for a career undone.

Watching this absurd drama play out in public has been uncomfortable. And it’s downright frightening to watch a career so filled with promise come apart at the seams.

Following Rep. Weiner’s travails, Falstaff came to mind when he said, “The better part of valor is discretion.”

After all, in lying Weiner was trying merely to save his life.

Who can say with complete certainty he or she wouldn’t do the same if faced with a public revelation that threatened every aspect of his personal and professional life? [Read more…]

Facebook and Your Privacy: A Match Not Made in Digital Culture Heaven

From: weheartit.com

Facebook has been in the news a lot lately, but not necessarily for the right reasons.

Earlier in May 2011, it emerged that it had hired a very well-known PR agency to plant stories against Google relating to user privacy.

Considering Facebook’s own issues with privacy, this gives the impression that the company is trying to make itself look better by making its competitors look good as opposed to getting its act together. [Read more…]

Cutest. Marriage. Proposal. Ever… Goes Viral on YouTube

When a guy named Matt, wanted to marry a girl named Ginny, he did something ridiculously cute and pretty amazing. [Read more…]

The OTHER Social Network: Badoo … in Brazil

Image via WeHeartIt

By: Alice Bonasio, guest blogger

With over 112 million members, and a few more joining every second, Badoo is one of the fastest-growing – and profitable – ventures on the web.

In Brazil, though, it is a mass phenomenon, with over 14 million users registering for the service in under two years.

But there is still room for expansion, since Brazil has the largest number of internet users in Latin America – 76 million and growing.

Brazilians are avid Social Networkers.

A recent Synthesio report found that among internet users in Brazil, 86% were on Social Networks, compared to 74% in the UK and US.

So what’s Badoo all about and why does it work so well in a tropical climate?

It all boils down to its easy, flirty, “lets hook up” attitude, which really resonates with Brazilians, it seems. [Read more…]

LatAm Digital: The Rise and Fall of Public Relations in Brazil

Image via WeHeartIt

By: Alice Bonasio, guest blogger

With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.

But what are the secrets of making it work for you?

We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.

Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.

In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more…]