Part of Little Pink Book PR, LLC.
Imagine a social network that is like one giant sorority: This is what Alexandra Chong has been building over the past 6 months since launching Luluvise. Her platform, defines itself as a space dedicated to “girl time, all the time”, and attempts to re-create the patterns of close female friendship online. [Read more...]
Image via weheartit.com
By: Alexandra Campuzano, guest blogger
For the past few months I’ve been adjusting to life in a new city.
Anyone who has made a change from a city they consider home to a city that is virtually the opposite of home will understand the transition is tougher than anyone might have warned you about.
Prior to the big move, friends who had made similar transitions tossed bouquets of advice my way.
“Don’t forget to keep a weekly and monthly budgetâ€, “Make sure your place has a night guardâ€, “Have a few months of rent and utilities in your savings account, you know, just in caseâ€,â€Don’t be afraid to live off Cup-o-noodle—it’s a perfectly decent meal.†[Read more...]
Last weekend I test-drove one of the most talked-about travel accommodation websites out there: Airbnb.
I’m very pleased to report that
One of the most anticipated events in .com history is finally upon us: Facebook has filed for its Initial Public Offering (IPO) and everybody is speculating about how high the company’s valuation will go.
We asked a couple of experts to shed some light on the matter: Professor Mark T. Leary, of Olin Business School, believes that at IPO the firm will have a total market value in the $80 – $100 billion range:
“I don’t doubt that investors will be willing to pay that price for the shares, based on the valuations coming out of their past private issuances and recent online auctions for private shares,†he says.
But just because people are willing to pay that price, does it actually mean that Facebook is worth that much? [Read more...]
We love it when our Little Pink family does really cool things.
It’s Social Media Week across the globe, and while in New York City, it’s overlapping with Mercedes-Benz Fashion Week, down south it’s all the talk!
Check out our blogger Alice Bonasio, the European Consumer Public Relations Manager for Badoo, as she speaks about social media, trends and all things technology at Social Media Week São Paulo! [Read more...]
In June of 2011, Google announced Google+, its next effort for social.
On the heels of the not-so-successful Wave project, Google+ is clearly intended as an amalgamation of many social services already on the market, but better.
With the company reportedly preparing to launch their official brand profiles platform by late fall, they’ve asked major brands to hold-off marketing their businesses on the outlet until formalized pages have been released.
Rumor has it this new platform will include an open API for applications and potentially good insight into data usage.
One of the challenges currently facing brands is the desire [Read more...]
Most companies and public relations pros are really busy. In fact, a lot of them are too busy for social media.
But let’s be honest: as technology changes, we need to change with it. Part of that is utilizing our skills to add those one or two extras added to our plate.
YouTube is one of those tools.
How often have you heard a client tell you, “That video—make it viral� [Read more...]
In the eight years since its inception, Facebook, the brainchild of Mark Zuckerberg and Eduardo Saverin, has had its fair share of rollercoaster ups and downs through planning, legal battles, and the evolution of the social network.
However, both everyday and professional users of the tool have also had come along on for the bumpy ride, as they strive to keep up with Facebook’s ever-changing list of features.
The most prevalent change in recent months comes in the form of the new Timeline, which is something akin to Don Draper’s Kodak carousel for the 21st-century.
Timeline is the history [Read more...]
The Carinho de Verdade (True Affection) campaign is a mobilization strategy that is using social media to promote awareness against the sexual exploitation of children. Launched in October last year in Rio de Janeiro, it is driven by various government agencies, charities, and the country’s largest Media Conglomerate – Rede Globo.
The campaign aims to put together a plan of action that promote debate and disseminate information through social networking sites such as Orkut, Facebook and Twitter.
Its organizers describe it as a “project of social education to build a new culture of awareness about the seriousness of this problem.†[Read more...]
Who would have ever thought that all of Facebook’s newest features were originally conceived by the original AD man himself, Mr. Donald Draper. [Read more...]
Many brands are betting on iPhone apps to keep their customer base happy.
Recently Gucci launched a very nicely produced app available in eight languages.
It offered travel advice for cities relevant to the brand’s history such as Portofino and Milan, plus glossy, magazine-like features showing how their products are made, interviews with designers, social networking live feeds and robust e-commerce options.
They sell it as an “all-encompassing experience for the luxury brand’s enthusiasts†and it is certainly a well-judged app. [Read more...]
Dear @DKNY PR Girl (and the rest of the Donna Karan New York Communications Team,)
A fashionista like none other you are, inspirational to many and accessible to few – please, hire me. 
[Read more...]
From iPads to iPhones, the hospitality industry is going mobile creating innovative ways to cater to their guests both online and off.
On the heels of a gigantic $6 billion dollar campaign to re-brand its Sheraton hotel, Starwood Hotels & Resorts released the details and adverts for it’s new $20 million campaign, “Meet You There,” a big change from its previous, “Rediscovering Sheraton.”
With high hopes to bring in a lot more revenue, the 74-year old business is nurturing and leveraging the sense of community it believes its guests feel, and should feel, when they book [Read more...]
**UPDATE – August 6, 2011 – with images of Pottermore challenges etc. below**
Following the owls has lead us to this:-
Pottermore, is an “unique online reading experience built around the Harry Potter books,” revealed by J.K. Rowling Thursday morning via a YouTube video and press conference.
Along with the interactive experience [Read more...]
One of the world’s largest networks of online forums, CrowdGather announced that it will launch a fragrance targeted at dedicated online communities, which are made up largely of gamers and tech geeks. [Read more...]
