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Penetrating Markets: A British Tale

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With Stuart Trevor, original founder of ALL SAINTS, discussing his plans for Bolongaro Trevor

Considering that the United States accounts for approximately 30-percent of the world’s GDP, how do you penetrate it?

Post-Nolcha’s menswear show, I attended a Q&A at the British Consulate-General’s office to hear what Firetrap (denim/streetwear), Pretty Green (by Liam Gallagher) and Bolongaro Trevor (from the original designers behind the cult retail chain, All Saints) all had to say about how to breakthrough into the US market. [Read more...]

September 18, 2012

Ladies First at Luluvise: Is there such a thing as too pink?

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Imagine a social network that is like one giant sorority: This is what Alexandra Chong has been building over the past 6 months since launching Luluvise. Her platform, defines itself as a space dedicated to “girl time, all the time”, and attempts to re-create the patterns of close female friendship online. [Read more...]

July 11, 2012

Is Dropping the ‘Yves’ from Yves Saint Laurent a Branding Fail?

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Well, that’s the million dollar question, isn’t it? [Read more...]

June 21, 2012

Conflict of Pinterest: The Most Beautiful Country in the World

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Photobucket

What country do you deem to be the most beautiful in the world?  If you were to ask me, I would have to be bias and scream out SPAIN!

Pinterest is the new social media outlet that is literally taking over the world with pins and repins of visually appealing photographs on anything from DIY projects, to fashion, weddings, travel and more! [Read more...]

April 20, 2012

Don’t Forget To K.I.T.! … BFFs?

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City LightsImage via weheartit.com

By: Alexandra Campuzano, guest blogger

For the past few months I’ve been adjusting to life in a new city.

Anyone who has made a change from a city they consider home to a city that is virtually the opposite of home will understand the transition is tougher than anyone might have warned you about.

Prior to the big move, friends who had made similar transitions tossed bouquets of advice my way.

“Don’t forget to keep a weekly and monthly budget”, “Make sure your place has a night guard”, “Have a few months of rent and utilities in your savings account, you know, just in case”,”Don’t be afraid to live off Cup-o-noodle—it’s a perfectly decent meal.” [Read more...]

April 9, 2012

Social Hosting: An Airbnb Experience

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Last weekend I test-drove one of the most talked-about travel accommodation websites out there: Airbnb.

I’m very pleased to report that

  • my first guests were not axe-yielding psychos
  • the house stands totally undamaged and as lovely as ever
  • my small furry one, Watson the dog, loved them and was loved back
  • the payment went through the very next day. [Read more...]

April 5, 2012

The Badoo Project (#BadooProject)

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“NYC was an easy choice as the place to first introduce Badoo to the U.S. It’s young, diverse, and social–a lot like Badoo!”
 - Jessica Powell, Chief Marketing Office for Badoo worldwide

It’s no surprise we love Badoo.

We’ve been writing about them for quite sometime now and thereby, it still should not be a surprise that when heard about The Badoo Project, we took our happy little selves to SoHo for an evening to hang out with our favourites from Londontown.

What is the Badoo Project you ask? [Read more...]

March 23, 2012

Facebook IPO: Is a $100 Billion Valuation Cool?

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One of the most anticipated events in .com history is finally upon us: Facebook has filed for its Initial Public Offering (IPO) and everybody is speculating about how high the company’s valuation will go.

We asked a couple of experts to shed some light on the matter: Professor Mark T. Leary, of Olin Business School, believes that at IPO the firm will have a total market value in the $80 – $100 billion range:

“I don’t doubt that investors will be willing to pay that price for the shares, based on the valuations coming out of their past private issuances and recent online auctions for private shares,” he says.

But just because people are willing to pay that price, does it actually mean that Facebook is worth that much? [Read more...]

February 23, 2012

Little Pink Press: Social Media Week São Paulo

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We love it when our Little Pink family does really cool things.

It’s Social Media Week across the globe, and while in New York City, it’s overlapping with Mercedes-Benz Fashion Week, down south it’s all the talk!

Check out our blogger Alice Bonasio, the European Consumer Public Relations Manager for Badoo, as she speaks about social media, trends and all things technology at Social Media Week São Paulo! [Read more...]

February 20, 2012

What Can Google+ Offer Your Business?

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In June of 2011, Google announced Google+, its next effort for social.

On the heels of the not-so-successful Wave project, Google+ is clearly intended as an amalgamation of many social services already on the market, but better.

With the company reportedly preparing to launch their official brand profiles platform by late fall, they’ve asked major brands to hold-off marketing their businesses on the outlet until formalized pages have been released.

Rumor has it this new platform will include an open API for applications and potentially good insight into data usage.

One of the challenges currently facing brands is the desire [Read more...]

January 11, 2012

5 Tips to Make the Most of Your Brand on YouTube

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Most companies and public relations pros are really busy. In fact, a lot of them are too busy for social media.

But let’s be honest: as technology changes, we need to change with it. Part of that is utilizing our skills to add those one or two extras added to our plate.

YouTube is one of those tools.

How often have you heard a client tell you, “That video—make it viral”? [Read more...]

January 10, 2012

What Does Facebook Timeline Mean for Brand Marketers?

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In the eight years since its inception, Facebook, the brainchild of Mark Zuckerberg and Eduardo Saverin, has had its fair share of rollercoaster ups and downs through planning, legal battles, and the evolution of the social network.

However, both everyday and professional users of the tool have also had come along on for the bumpy ride, as they strive to keep up with Facebook’s ever-changing list of features.

The most prevalent change in recent months comes in the form of the new Timeline, which is something akin to Don Draper’s Kodak carousel for the 21st-century.

Timeline is the history [Read more...]

January 9, 2012

Healing Brazil’s Children: Digitally Carinho de Verdade #carinhodeverdade

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The Carinho de Verdade (True Affection) campaign is a mobilization strategy that is using social media to promote awareness against the sexual exploitation of children. Launched in October last year in Rio de Janeiro, it is driven by various government agencies, charities, and the country’s largest Media Conglomerate – Rede Globo.

The campaign aims to put together a plan of action that promote debate and disseminate information through social networking sites such as Orkut, Facebook and Twitter.

Its organizers describe it as a “project of social education to build a new culture of awareness about the seriousness of this problem.” [Read more...]

October 29, 2011

Technology and Apps: To Trust, That is the Question!

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By: Alexandra Campuzano, guest blogger

Late last week I walked into Subway craving a tuna sub with all the toppings.

As I bee-lined way to the order counter, I noticed one of my co-workers at a table neglecting her BMT (rude!). She was preoccupied and her forehead had those ‘This does not look good’ wrinkles as she intently looked at her phone. I stopped by to say ‘hello’ and see if she was okay.

Turns out, she couldn’t find her debit card.

She’d looked everywhere.

Image via weheartit.com

So I asked her if she was Googling her banks number on her phone. [Read more...]

October 17, 2011

MAD MEN: Don Draper Presents the Facebook Timeline

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Who would have ever thought that all of Facebook’s newest features were originally conceived by the original AD man himself, Mr. Donald Draper. [Read more...]

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