{ADbitious} Heineken and the UEFA Champions League Trophy Tour 2012

Ah, we love good advertising.

It makes our little heart go *pitter-patter-thumpy-thump.*

You put together football and advertising and it is ballergasmic!

To celebrate the launch of Heineken’s first ever global UEFA Champions League trophy tour, United State of Fans and TBWA in the Netherlands created the “UEFA Champions League Trophy Tour.”

Set up as a stunt, the advert shows what happens when [Read more…]

FIRST LOOK: Coco Rocha Tap Dances for White House | Black Market

As we put together our post-Mercedes-Benz Fashion Week FW12 blog posts and videos, we found ourselves treated to a delightful little video from none other than White House | Black Market (whose tweed black & white shoes were photographed on our feet as stylish more than once during NYFW).

For Spring, Coco Rocha signed-on with the brand and shows that she’s a lot more than just a pretty face.

Rocha can dance, too! [Read more…]

Starwood’s Luxury Collection Channels Emotional Approach to ADs

Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.

Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:

“Life is a collection of experiences. Let us be your guide.” [Read more…]

Re-Rediscover: Sheraton Launches $20m “Meet You There” Campaign

From iPads to iPhones, the hospitality industry is going mobile creating innovative ways to cater to their guests both online and off.

On the heels of a gigantic $6 billion dollar campaign to re-brand its Sheraton hotel, Starwood Hotels & Resorts released the details and adverts for it’s new $20 million campaign, “Meet You There,” a big change from its previous, “Rediscovering Sheraton.”

With high hopes to bring in a lot more revenue, the 74-year old business is nurturing and leveraging the sense of community it believes its guests feel, and should feel, when they book [Read more…]

Chanel Channels Claudia Schiffer and Classics for FW2011 Eyewear ADs

Simple. Chic. Black and White.

It’s classic Chanel advertising by Karl Lagerfeld.

Utilizing the chain, the most iconic fixture in the brand (probably besides the Little Black Dress), Lagerfeld has incorporated it [Read more…]

Bartle Bogle Hegarty Creates Wellness for Starwood’s Westin Hotels

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At $30 million in spare change Starwood Hotels and Resorts Worldwide’ Westin brand hired advertising heavyweights Bartle Bogle Hegarty (B.B.H.) to redefine traditional hotel advertising with the innovative, “For a Better You” campaign.

This marks the Westin brand’s first new ad campaign to debut in more than five years.
[Read more…]

Gwyneth Paltrow: The New Face of Coach


By: Maria Lago, guest blogger

There is no doubt that Gwyneth Paltrow is having a fantastic year!

Her appearance in the hit television show, Glee has put her on the map not only as the fabulous actress we’ve known for years, but now as a singer!

If you haven’t heard Gwyneth singing yet, you’ve clearly have been living under a rock. [Read more…]

{ADbitious} CARRERA says “No Regrets” by Enzo Sopracolle

By: Andrea Lamari, guest blogger

With the turn of the season and the breeze turning from a cool wind to a warm wash the release of a new campaign, rather, a fresh attitude, is being brought to us by CARRERA, the internationally renowned eye wear brand known for their production of racing sunglasses since 1956.

Think back to the most thrilling night [Read more…]

MEN REJOICE: Hooters Hooky Day, NCAA and St. Patty’s Debauchery

If you’re looking for an excuse to play hooky from work to welcome the start of the 2011 NCAA tournament, look no further because chicken wings and boobies franchise, Hooters, has you covered.

Register with them and get a doctor’s note to take in to work for a day (or two) after/for/of play.

Yes, you heard correctly, March 17 and 18 have been declared National Hooky [Read more…]

{ADbitious} Ogilvy Brasil Channels a little “Woman on Top”

** Disclosure: Sasha Muradali works for a WPP-held company. ***

When “Woman on Top” meets “Acelera Aê” you end up with a festive, foody advert for Arisco.

Just in time for the Carnaval season, thanks to the creatives at Ogilvy Brasil with a little celebrity help from Ivete Sangalo, it’s a bit fun and fantastic with the print images having us sing “Refrão“(3:15) to ourselves.

You may remember the romantic-comedy, released in 2000, starring Penélope Cruz and Murilo Benício (ah Lucas/Leo/Diogo, O Clone, we dieeee! [El Clon if you watched on Telemundo]) set [Read more…]