Roots And Wings: Miranda Lambert Partners With Ram Trucks, Easton Corbin Extends Contract

Continuing a partnership that started in late 2014, Miranda Lambert stars in Ram Truck’s latest commercial with her song “Roots and Wings.”

Lambert wrote the song exclusively for Ram’s campaign and Chrysler Group has stated that both the country singer and track were chosen to take the brand beyond their core audience, while still hitting home.

“This campaign is actually designed to broaden the appeal of both Ram and Miranda, beyond our core audiences as we connect with our respective fans in new, meaningful ways,” said Olivier Francois, Chrysler Group’s chief marketing officer.

“In simple terms, the target for our ‘Roots and Wings’ campaign is not a single target. Men, women, all ages, and sure, we hope the millions of die-hard fans Miranda has will like it too.”

The first print advertisement [Read more…]

(ADbitious) Remarkable Pantene Advert Showcases Double Standard Women Face in the Workplace

Saw this one on Sheryl Sandberg’s Facebook page a few days ago and I had to put it up.

Produced by Marc Pritchard, Andrew Robertson and BBDO (Guerrero) for Pantene in Manila, the campaign walks through identical situations and how outside perception can be vastly different if an act is done by a man versus a woman. [Read more…]

Little Pink Holiday Gift Guide: 10 Treats for 2010

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

Hello lovelies 🙂

Last year, we did a holiday gift guide for the Advertising and Public Relations men and women in your life.

This year, our theme is “Letting Go” — ie) Inhale Courage, Exhale Fear… gifts to psychologically just free yourself to the universe… in the style of Pink PR of course!

Without further ado:-

[Read more…]

On CNN: Beauty In the Eye of the Beholder Equates the Need for PERFECTION

Malaika Arora via Amrita Arora

Is ethnic beauty

the new ‘it’ factor?

I’m one lucky girl.

I am. I am. I am.

And I would like to personally thank the amazing Liane Membis for including me in her project.

On Monday September 13, 2010 I was quoted in a CNN article about women, beauty and ‘perfection.’ I had quite a few people (friends, Twitter buddies and family) reach out to tell me that they not only agreed with that I said, but they wholeheartedly appreciated that I said it. [Read more…]

MAD WOMEN: PR Is Not Publicity

MAD WOMEN logo/name/likeness by Sasha H. Muradali. 2009 All Rights Reserved.

By: Gini Dietrich, guest blogger

Like Sasha Muradali, I am a huge Mad Men fan.

I love the storyline, the characters, the old days of advertising, the three martini lunches, and the clothes…oh the clothes!

While, I love the series, the first episode of this season really rubbed me the wrong way.

{Spoiler alert: If you’re not yet watching season four, stop reading now!}

If you are, however, caught up and saw the first show of this season, you’ll remember Pete fretting to Peggy about losing the Sugarberry Ham account. [Read more…]

MAD MEN: 7 Reasons To VOTE Me One of the MAD WOMEN

Don Draper

I love Don Draper.

No, not John Hamm (though he’s quite the looker), I love Don Draper.

He is this complex entity that has a handsome exterior laced with a lethal temper, dry wit, savvy wisdom and this keen ability to make the world work for him.

He’s the original AD man; he’s the quintessential of what makes the Mad Men.

About a week ago [Read more…]

Over-Analyzing the MAD MEN S4 Promo Poster For Glee

MAD WOMEN logo/name/likeness by Sasha H. Muradali. 2009 All Rights Reserved.

After no debate or deliberation, we’ve decided to over-analyze the Mad Men Season Four promo of the cast because we had better things to do but couldn’t help our McDraper Dreaminess needs.

Click to Enlarge, Magnify on Picasa.

This serves no purpose other than to let out our yearning to talk about one of our favourite shows, that we’ve waited a year to bloody see.

So *yay!* and a big *le squeee* [Read more…]

The Mad Men School of Seduction

MAD WOMEN logo/name/likeness by Sasha H. Muradali. 2009 All Rights Reserved.

Nothing is better than those outdated, shameless and downright awesome pickup lines from AMC’s award-winning drama, Mad Men.

In lieu of the countdown to Season Four, the wonderfulness that is [Read more…]

Countdown to Season 4: 10 Rules of the Mad Men

MAD WOMEN logo/name/likeness by Sasha H. Muradali. 2009 All Rights Reserved.

As a promotional tool leading up the premiere of Season Four, AMC released an 18-minute long, “Mad Men Rules” featurette on iTunes.

“I sell products, not advertising.” – Don Draper

It’s for those with an interest on how to drink like a fish, self-destruct and be the runaway cog in the not-so-well-oiled machine, while looking fabulous doing it [Read more…]

Countdown to MAD MEN 4: A Fresh Start [VIDEO]

MAD WOMEN logo/name/likeness by Sasha H. Muradali. 2009 All Rights Reserved.

Leading into Season Four, which premieres on Sunday July 25, 2010 at 10 p.m. on AMC, the network has released a string of “A Fresh Start…” teaser clips [Read more…]