HBO x Bumble Invite BFFs To $30m Manhattan Brownstone

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The Activation

This August, HBO targeted its millennial audience by hosting a pop-up event with Bumble at a $30 million townhouse in Lower Manhattan.

From August 15-16, users of Bumble BFF (for women looking for a new bestie) and Bumble (the dating vertical of the the app) were invited to a gorgeous brownstone nestled in the heart of Greenwich Village as a part of HBO’s #StayHomeToTheMovies.

 

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The brownstone included 10 screening rooms across multiple floors all branded around HBO’s campaign where guests experienced treats, drinks and film favourites.

Stay Home To The Movies is an HBO campaign that started earlier in 2018 aimed to encourage users to sign-up and/or continue using HBO Go. [Read more…]

Roots And Wings: Miranda Lambert Partners With Ram Trucks, Easton Corbin Extends Contract

Continuing a partnership that started in late 2014, Miranda Lambert stars in Ram Truck’s latest commercial with her song “Roots and Wings.”

Lambert wrote the song exclusively for Ram’s campaign and Chrysler Group has stated that both the country singer and track were chosen to take the brand beyond their core audience, while still hitting home.

“This campaign is actually designed to broaden the appeal of both Ram and Miranda, beyond our core audiences as we connect with our respective fans in new, meaningful ways,” said Olivier Francois, Chrysler Group’s chief marketing officer.

“In simple terms, the target for our ‘Roots and Wings’ campaign is not a single target. Men, women, all ages, and sure, we hope the millions of die-hard fans Miranda has will like it too.”

The first print advertisement [Read more…]

Poppy Delevingne Joins Eddie Borgo For Target Collaboration

Mark your calendars!

On July 12, edgy accessories designer Eddie Borgo is heading to Target!

With disc-bags, metallic customizable necklaces, bracelets and belts the collection is as eclectic as it is artistic.

(Not to mention, the lovely Poppy Delevingne [Read more…]

“Coffee Surpasses Sex As The Ideal Wake-Up Call,” Says Starwood’s Le Meridien

(Image via WeHeartIt)

November marks the launch of Le Méridien’s new year-long campaign, “Inspiration Brewed Here,” designed to enrich and strengthen coffee culture in hotels around the world.

With the appointment of Esther Maasdam, as the Starwood brand’s first ever Global Latte Artist, Le Méridien will rollout 12 destination-inspired lattes. [Read more…]

Enter Legendary Bĭru with Sapporo Beer

“A modern beverage with a traditional Japanese heritage” is the way some would describe Sapporo Premium beer, the number one Asian-selling beer in the US.

Launched earlier this summer, the brand debuted a $2m consumer-focused AD campaign called “Legendary Bĭru” that is centered around showcasing the contemporary meets traditional:

[Read more…]

Dance More, Drink Slow: Heineken and Armin van Buuren Present ‘The Experiment’

Well, now, this is pretty cool!

Global beer giant Heineken has teamed up with EDM royalty Armin van Buuren to launch a global responsible drinking campaign called “Dance More, Drink Slow.”

Filmed at Mansion Nightclub in Miami, Florida, tied-in with DJ Armin van Buuren’s new music track, “Save My Night,” a short film was released on January 6 entitled “The Experiment,” to promote moderate drinking.

“Dance More, Drink Slow” documents a social experiment which covers [Read more…]

(ADbitious) Remarkable Pantene Advert Showcases Double Standard Women Face in the Workplace

Saw this one on Sheryl Sandberg’s Facebook page a few days ago and I had to put it up.

Produced by Marc Pritchard, Andrew Robertson and BBDO (Guerrero) for Pantene in Manila, the campaign walks through identical situations and how outside perception can be vastly different if an act is done by a man versus a woman. [Read more…]

Brad Pitt for Chanel N°5: There You Are

A legendary bottle, belonging to a legendary feminine fragrance, brought to you by a legendary man.

“What’s important to remember about CHANEL N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules,” says Pitt.

“N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”

Welcome to Brad Pitt’s CHANEL N°5. [Read more…]

Michael Phelps Takes A Bath With Louis Vuitton

Oh, we just love.

This just gives us glee of the non-jeahing kind. [Read more…]

The Rekall of Total Recall

I live in Gotham City and we have strange things that happen here.

No, really.

We do.

So about a month ago when I started seeing these strange adverts for something called ‘Rekall’ with their whole “Tell us your fantasy. We’ll make it real” slogan, I was kind of confused.

I imagined it had to be some gimmick by Madame Tussauds or a weird strip club advertising some type of mind-blowing (no pun intended) fantasies.

Heck, for all I knew, it was some odd country club trying to be a combination of Nectar Island meets A Small World in scene of augmented reality on Innovations-crack a la Disney Orlando. [Read more…]