The Activation
This August, HBO targeted its millennial audience by hosting a pop-up event with Bumble at a $30 million townhouse in Lower Manhattan.
From August 15-16, users of Bumble BFF (for women looking for a new bestie) and Bumble (the dating vertical of the the app) were invited to a gorgeous brownstone nestled in the heart of Greenwich Village as a part of HBO’s #StayHomeToTheMovies.
The brownstone included 10 screening rooms across multiple floors all branded around HBO’s campaign where guests experienced treats, drinks and film favourites.
Stay Home To The Movies is an HBO campaign that started earlier in 2018 aimed to encourage users to sign-up and/or continue using HBO Go. [Read more…]