Home Archives for Arts & Culture ADbitious

Brad Pitt for Chanel N°5: There You Are

0

A legendary bottle, belonging to a legendary feminine fragrance, brought to you by a legendary man.

“What’s important to remember about CHANEL N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules,” says Pitt.

“N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”

Welcome to Brad Pitt’s CHANEL N°5. [Read more...]

October 15, 2012

Michael Phelps Takes A Bath With Louis Vuitton

0

Oh, we just love.

This just gives us glee of the non-jeahing kind. [Read more...]

August 13, 2012

The Rekall of Total Recall

0

I live in Gotham City and we have strange things that happen here.

No, really.

We do.

So about a month ago when I started seeing these strange adverts for something called ‘Rekall’ with their whole “Tell us your fantasy. We’ll make it real” slogan, I was kind of confused.

I imagined it had to be some gimmick by Madame Tussauds or a weird strip club advertising some type of mind-blowing (no pun intended) fantasies.

Heck, for all I knew, it was some odd country club trying to be a combination of Nectar Island meets A Small World in scene of augmented reality on Innovations-crack a la Disney Orlando. [Read more...]

August 8, 2012

{ADbitious} Heineken and the UEFA Champions League Trophy Tour 2012

0

Ah, we love good advertising.

It makes our little heart go *pitter-patter-thumpy-thump.*

You put together football and advertising and it is ballergasmic!

To celebrate the launch of Heineken’s first ever global UEFA Champions League trophy tour, United State of Fans and TBWA in the Netherlands created the “UEFA Champions League Trophy Tour.”

Set up as a stunt, the advert shows what happens when [Read more...]

April 19, 2012

FIRST LOOK: Coco Rocha Tap Dances for White House | Black Market

1

As we put together our post-Mercedes-Benz Fashion Week FW12 blog posts and videos, we found ourselves treated to a delightful little video from none other than White House | Black Market (whose tweed black & white shoes were photographed on our feet as stylish more than once during NYFW).

For Spring, Coco Rocha signed-on with the brand and shows that she’s a lot more than just a pretty face.

Rocha can dance, too! [Read more...]

February 16, 2012

Starwood’s Luxury Collection Channels Emotional Approach to ADs

0

Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.

Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:

“Life is a collection of experiences. Let us be your guide.” [Read more...]

August 31, 2011

Re-Rediscover: Sheraton Launches $20m “Meet You There” Campaign

0

From iPads to iPhones, the hospitality industry is going mobile creating innovative ways to cater to their guests both online and off.

On the heels of a gigantic $6 billion dollar campaign to re-brand its Sheraton hotel, Starwood Hotels & Resorts released the details and adverts for it’s new $20 million campaign, “Meet You There,” a big change from its previous, “Rediscovering Sheraton.”

With high hopes to bring in a lot more revenue, the 74-year old business is nurturing and leveraging the sense of community it believes its guests feel, and should feel, when they book [Read more...]

June 28, 2011

Chanel Channels Claudia Schiffer and Classics for FW2011 Eyewear ADs

1

Simple. Chic. Black and White.

It’s classic Chanel advertising by Karl Lagerfeld.

Utilizing the chain, the most iconic fixture in the brand (probably besides the Little Black Dress), Lagerfeld has incorporated it [Read more...]

June 23, 2011

Bartle Bogle Hegarty Creates Wellness for Starwood’s Westin Hotels

0

Click to Enlarge

At $30 million in spare change Starwood Hotels and Resorts Worldwide’ Westin brand hired advertising heavyweights Bartle Bogle Hegarty (B.B.H.) to redefine traditional hotel advertising with the innovative, “For a Better You” campaign.

This marks the Westin brand’s first new ad campaign to debut in more than five years.
[Read more...]

June 22, 2011

Gwyneth Paltrow: The New Face of Coach

0

Photobucket

By: Maria Lago, guest blogger

There is no doubt that Gwyneth Paltrow is having a fantastic year!

Her appearance in the hit television show, Glee has put her on the map not only as the fabulous actress we’ve known for years, but now as a singer!

If you haven’t heard Gwyneth singing yet, you’ve clearly have been living under a rock. [Read more...]

April 27, 2011

{ADbitious} CARRERA says “No Regrets” by Enzo Sopracolle

6

By: Andrea Lamari, guest blogger

With the turn of the season and the breeze turning from a cool wind to a warm wash the release of a new campaign, rather, a fresh attitude, is being brought to us by CARRERA, the internationally renowned eye wear brand known for their production of racing sunglasses since 1956.

Think back to the most thrilling night [Read more...]

April 10, 2011

MEN REJOICE: Hooters Hooky Day, NCAA and St. Patty’s Debauchery

4

If you’re looking for an excuse to play hooky from work to welcome the start of the 2011 NCAA tournament, look no further because chicken wings and boobies franchise, Hooters, has you covered.

Register with them and get a doctor’s note to take in to work for a day (or two) after/for/of play.

Yes, you heard correctly, March 17 and 18 have been declared National Hooky [Read more...]

March 17, 2011

{ADbitious} Ogilvy Brasil Channels a little “Woman on Top”

2

** Disclosure: Sasha Muradali works for a WPP-held company. ***

When “Woman on Top” meets “Acelera Aê” you end up with a festive, foody advert for Arisco.

Just in time for the Carnaval season, thanks to the creatives at Ogilvy Brasil with a little celebrity help from Ivete Sangalo, it’s a bit fun and fantastic with the print images having us sing “Refrão“(3:15) to ourselves.

You may remember the romantic-comedy, released in 2000, starring Penélope Cruz and Murilo Benício (ah Lucas/Leo/Diogo, O Clone, we dieeee! [El Clon if you watched on Telemundo]) set [Read more...]

March 2, 2011

Hidden Impact of Display Advertising: Starwood Hotels

3

[**Disclosure: Sasha H. Muradali is employed by a WPP-owned company.**]

A recent 2010 study by Dynamic Logic (part of WPP) explored the impact of display advertising on brand perceptions and search intent for Starwood Hotels and Resorts Worldwide, Inc.  properties in Hong Kong, China, Japan, Singapore and Australia.

The in-depth study found that display adverts have different impacts on target audiences during the different phases of the brand-consumer relationship.

More importantly, the study brought out information, that while applicable to the Asia-Pacific region, should be highly considered in western markets as well.

It showed that messaging tactics should be [Read more...]

February 10, 2011

{ADbitious Gone VIRAL} Volkswagen Commercial: The Force

0

Who doesn’t like Star Wars?

Heck, who doesn’t like kids?

As described on their YouTube channel as,

The spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and the unforgettable Star Warsâ„¢ score to create an emotional commercial.

We agree!

This [Read more...]

Related Posts Plugin for WordPress, Blogger...

February 8, 2011
«Older Posts