Holy sprinkles, Strawberry Shortcake!

There is totally a Museum of Ice Cream (MOIC) x Sephora collaboration hitting the shelves next week.

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Best birthday month, ever! Thank you to my twineee @bitsofbeauty for making my sparkling 👑 millennial pink dreams come true and taking me to the @museumoficecream so I could finally lounge in a pool of sprinkles!!! 🍦🎉 🍭#serenatomyblair 😘 | 📸: @itsjanpi

A post shared by Sasha Muradali (@sashahalima) on Dec 29, 2017 at 4:18pm PST

“We are so excited to partner with Museum of Ice Cream on such a fun, unique collection,” said Beth Hayes, VP/DMM of Sephora Collection.

“Museum of Ice Cream’s unique installations not only inspired a number of fun products for our clients to play with, but also Sephora Collection’s playful aesthetic shine through.

We are excited to see the client’s creativity come alive with this vibrant collection.”

In case you live under a rock, or not in a realm of things that are pink and sparkly and girlie (like I do!), the MOIC was an experiential museum, an ode to everything sweet and ice cream, that launched in NYC in 2016.

It was a place where you could swim in sprinkles, bathe in cherries, get sugared on too many gummies and have Key Lime Pie ice-cream for dinner (Miami edition.) [Read more…]