Conflict of Pinterest: The Most Beautiful Country in the World

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What country do you deem to be the most beautiful in the world?  If you were to ask me, I would have to be bias and scream out SPAIN!

Pinterest is the new social media outlet that is literally taking over the world with pins and repins of visually appealing photographs on anything from DIY projects, to fashion, weddings, travel and more! [Read more...]

Jennifer Lopez: The Beautiful Disaster PR Powerhouse

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by Maria Lago; guest blogger

All eyes are on Jennifer Lopez right now!

We are watching her every move, from what she wears on American Idol, to her Gillette Venus commercials with her kids and back on with L’oreal.

Before she was announced as one of the new judges on American Idol last year opposite Steven Tyler and Randy Jackson we weren’t really hearing anything about her besides the random photos of her and husband Marc Anthony with their twins. [Read more...]

Magnum Ice Cream debuts in the US with Rachel Bilson & Karl Lagerfeld On Board

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Original Magnum Girl

by Maria Lago, guest blogger

Growing up in Spain I have been no stranger to Magnum Ice Cream.

It’s a favorite among a lot of classics in Europe and the one ice cream brand that always had an intense marketing presence internationally.

As a kid, I never realized, but as I got older I noticed the Magnum Ice Cream posters at the airports, pubs, malls and such were actually pretty racy and depicted quite a sexiness about them.

Even though it’s only ice cream, the campaigns have always been very sexual.

I suppose internationally that isn’t a problem [Read more...]

Gwyneth Paltrow: The New Face of Coach

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By: Maria Lago, guest blogger

There is no doubt that Gwyneth Paltrow is having a fantastic year!

Her appearance in the hit television show, Glee has put her on the map not only as the fabulous actress we’ve known for years, but now as a singer!

If you haven’t heard Gwyneth singing yet, you’ve clearly have been living under a rock. [Read more...]

{Bookworm} The Old Rules of Marketing are Dead

Image by Sasha H. Muradali. All Rights Reserved 2009.

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Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill

By: Maria Lago, guest blogger

{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.

My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.

Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.

The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.

I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more...]

Shoe Wars: Christian Louboutin vs. Yves Saint Laurent

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By: Maria Lago, guest blogger

Christian Louboutin and Yves Saint Laurent are two brands synonymous with luxury.

Both are fabulous in their own right and very coveted by women all over the world including the most famous of celebrities.

So why would YSL blatantly take Christian Louboutin‘s signature red sole and put it on their shoes?

In my opinion, if YSL was trying to take on the genious of the red sole and apply it to their line, maybe a good suggestion could be a different color?

Yves Saint Laurent has already dabbled with this idea using the very vibrant color yellow and I like it!

It definitely gives the shoe a certain trendy style that resembles that of Christian Louboutin’s signature look. [Read more...]

Lady GaGa, MAC, Sephora and the Branding Power of Hello Kitty

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Lady Gaga wearing a one-of-a-kind plush dress made entirely of Hello Kitty dolls!

By: Maria Lago, guest blogger

Usually when dealing with cats whether stray or domestic, they run from you or hide under the bed and are very “keep-to-themselves” loner types.

Well, not this kitty!

She’s popping up everywhere around the world showing off her famous mug and saying ‘Hello’ to everyone!

She’s been doing this for over 35 years and is showing no sign of slowing down.

If you ask me, she’s a bit of a an attention whore.

I’m talking about the uber famous Kitty White, who’s stage name is Hello Kitty. [Read more...]

Have you ‘Heard’ about the new GUESS Girl?

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By: Maria Lago, guest blogger

What’s better than being a Bond Girl? GUESS? No, really that’s just it… Better to be a GUESS Girl!

If you’re an upcoming actress or model your one-way ticket to super-stardom is being chosen for one of the sexiest opportunities in print ad campaigns out there.

The annual GUESS ad campaign [Read more...]

OPI Gets Bieber Fever (#JustinBieber)

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By: Maria Lago, guest blogger

What do you think of when hearing the words ‘Justin Bieber’?

My mind immediately darts to a crowd of screaming tweens trampling over each other as they tweet death threats to Selena Gomez.

I’m pretty sure, the people over at OPI Nail Lacquer thought the exact same thing when creating the new line for their sister company ‘Nicole by OPI’ cleverly named ‘The One Last Lonely Girl Collection‘.

I can’t think of anyone better to endorse the pop culture inspired collection than the Biebs himself.

How extraordinarily genius!

Picture this: you’re a 15-year-old girl in a drug store trying to decide which nail polish you want.

Should you go with the Essie brand for $4, the Sally Hansen for $5 or wait, there he is… a promotional cardboard cutout of Justin is staring right back at you whispering, ‘I know I’m $7.99 but c’mon you know you’ve got the fever!”

Yes, the sale goes to [Read more...]

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