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Varela + Brooks | Fall 2011 Collection .. A Label to Look Out For

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Varela + Brooks: Clean, Colorful, Contemporary

By: Amanda Montgomery, guest blogger

“Women cherish fashion because it rejuvenates them, or at the very least renews their spirit.” – Madame de Preizeux

Scoring an ‘All Access’ pass to New York Fashion Week for reporting purposes involves a rather intricate layer of protocol and procedure.  Each year, many an admirable fashion journalist fight tooth and nail for this insider privilege to cover the haute couture, hot gossip, and season trends that will shape future style influences.  A pass like this is the ultimate golden egg, bee’s knees, cat’s meow… needless to say it’s virtually impossible to acquire unless you happen to know Anna Sui personally. [Read more...]

May 15, 2011

Meet The @BronxZoosCobra: The Overnight Social Media Sssensation

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Courtesy of BronxZooTees.com

By: Amanda Montgomery, guest blogger

I’ll say it loud and proud… I dig comedy in a world that is often far too cynical.

I also enjoy seriously good and well-crafted writing.

Both pleasures are somewhat subjective to my tastes but one thing that no social media enthusiast can argue with is that the @BronxZoosCobra is pretty funny and a damn good writer to boot.

Let’s review this scenario analytically … the ‘BronxZoosCobra’ Twitter account started Monday March 28th, 2011; he’s currently at 240,000+ followers, has a Facebook Fan Page lobbying for him to be the next SNL host and he’s tweeted a TOTAL of 101 times to date.

Have you seen this online?

If you haven’t read his Twitter feed then you are seriously missing out because this sassy snake is taking [Read more...]

April 12, 2011

FIND OFF: 2010, the Internet and 20 Things

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Can you find the hiding Rabbits?

By: Amanda Montgomery, guest blogger

I’ve heard it said from a number of my friends who’ve clocked far more time in the industry than I have that at certain moments, that truly great advertising can be conceived when a couple of mates get together one night over dinner and drinks (mainly drinks) to discuss art and new ideas.

The next morning everyone walks into the office rubbing their eyes while sipping on stale coffee, they click on their email to see an unusually enthusiastic, “Yes, this is brilliant … Go with it full steam!” note from the client and with a nervous but reserved smile a certain celebratory energy sets in to ignite the day. [Read more...]

March 1, 2011

Dropping an Album? Buy an iPad. That’s What The Gorillaz Did…

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Courtesy of http://ow.ly/3J03K

By: Amanda Montgomery, guest blogger

When studying the history of music and looking back at a timeline of significant moments atonal aficionados often recall tender moments like when Sinatra slide across a smoky Vegas stage, Woodstock ’69, Michael Jackson’s Solo Glove, the debut of Hip Hop, Lady Gaga’s Meat Dress and so on.

But when dredging up the archives of Music History going forward, another moment unlike any before will highlight the context of time and change:  12.25.2010 / The Gorillaz release their new, highly anticipated album, entitled ‘The Fall’ – available on their homepage as a free ‘App’ download.

The entire album was created using an iPad.   [Read more...]

January 26, 2011

The American Widow Project: A Social Network that offers Hope and Healing

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Courtesy of civilthinking.blogspot.com

By: Amanda Montgomery, guest blogger

In these unsettling times amidst a global recession, as nations wage war on terrorism fronts both domestically and abroad, sources of comfort often seem distant, unattainable and a lost cause.

Two years ago, Taryn Davis became an American widow at 21, just 18 short months after she married her high school sweetheart.  Feeling isolated, a burdening grief led Davis to seek out various community groups, where she hoped to find solace and support from other women. [Read more...]

January 25, 2011

Bump, Scan, Text, Tweet, Email, Trade … Your Info?

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Courtesy of poorgirlsbrie.com

By: Amanda Montgomery, guest blogger

I’m guessing that toward the end of December you’re probably running low on business cards because you’ve been out around town, wheeling deals, going out for cocktails with potential clients, and of course stopping by countless Christmas Parties.

You’ve mingled under mistletoe, made friends by the fire side, and chatted while roasting Chestnuts.

You’ve just given out your last business card and now that guy you wanted to talk to all night is headed your way.

DON’T PANIC!

Get creative this holiday season and when he asks for your number to plan an ice skating date, show him how tech savvy you are and trade your details 21st century style–

With a number of new and handy mobile apps, exchanging numbers takes just one… [Read more...]

December 22, 2010

Surviving in a Design World: What Every Student Should Know

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By: Amanda Montgomery, guest blogger

Each year, countless students enter into highly competitive design programs in universities around the world with the intention to develop an invaluable skill set that ‘supposedly’ lays a strong creative foundation and will help them to become better professionals.

However in a recent article from Fast Company Magazine, notorious designer Gadi Amit voices several concerns not only about how he continues to see design student portfolios lacking the quality they once offered, but more importantly if this lack of quality is stemming from the very institution in a position to correct this trend.

Even prior to the economic recession [Read more...]

December 16, 2010

Bottle the Christmas Spirit With Unique Wine Labels

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Courtesy of FotoSearch.com

By Amanda Montgomery, Guest Blogger

So you’ve surveyed the ultimate Family Thanksgiving Gathering, Fearless Black Friday Shoppers and your employer’s watchful eye as you hunted for deals on Cyber Monday.

The Holiday Season is here and that means many things: Tinsel, Chestnuts Roasting on a Open Fire, Snowmen, Happy Hours and Christmas Parties.  You may not have time to stop by and pick up a hostess gift but who doesn’t need a bottle of wine during this festive time of year? [Read more...]

December 2, 2010

Heels With Wheels: Angela Irick Designs Inspirational Fashion for People With Disability

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Favorite Fashion Collage | Me

By Amanda Montgomery, Guest Blogger

As the holiday season gets into full swing, how many nights a week do you fly out of the office on the way to yet another jolly event, toting your favorite, festive hand bag and rocking those fabulous heels you nabbed for a killer price last March?

You’re make-up is perfect, and your jeans are amazing but all of these things put together only produce an outfit.  What if putting on the perfect party dress wasn’t that easy?

14-years ago, even before a paralyzing car crash dramatically altered Angela Irick’s world and placed her in a wheelchair, Irick wasn’t really focused on fashion trends all that much.  [Read more...]

November 23, 2010

Sunglass Hut Recruits 350 Potential FT, Fabulous, Fashion Bloggers

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Courtesy of www.FullTimeFabulous.com

By: Amanda Montgomery, guest blogger

An online/media attention frenzy ignited throughout the social network sphere on October 1, 2010 when the chicest, smartest bloggers from around the world began registering for Sunglass Hut’s ‘Full-Time Fabulous’ Blogger Contest.

The prize at stake?

One lucky winner will be selected in January 2011 and receive a year long, freelance contract worth $100,000USD to report on behalf of Sunglass Hut’s yet revealed new blog.

The gamut’s been set, the contestants have entered, and only one will be deemed worthy because they’ve got what it takes to be Full-Time Fabulous.

Throughout the contest period Sunglass Hut has relied on several aspects of social media to spread the word of course with Twitter, Facebook and several edgy videos.

Perhaps hoping to inspire [Read more...]

November 16, 2010

The Fashion Fence: Luxury Brands and their Social Media Strategy

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Lace Fence' Project by Dutch Design House Demakersvan; Courtesy of I. CordalÂ

By: Amanda Montgomery, guest blogger

When we were growing up and often fighting with our siblings then tattling on them immediately to start trouble your wise parents probably said,

“There are 2 sides to every story. Let me see what your brothers/sisters have to say.”

In a recent article for Forbes, journalist Lauren Indvik approached the story surrounding luxury brands (Jimmy Choo, Burberry, Marc Jacobs, etc) and what occurs when these labels attempt to incorporate social media into their marketing campaigns.

As it turns out, there are several sides to the story about whether social media will generate an increase in sales, and more importantly raise top-of-mind awareness for luxury brands. [Read more...]

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November 9, 2010