Balloon%20Boy Sick PR: Balloon Boy, You Guys Said We Did This For the Show

I fell for it.

You fell for it.

We all fell down the rabbit hole and through the looking glass for it.

On Thursday October 15, 2009 we all watched as a little 6-year old boy named Falcon was supposedly drifting across the state of Colorado after climbing into his parents homemade hot air balloon.

I believe some of the headlines were something to the effect of “Little Boy Floating Away From Home,” etc.

Twitter had a trend going #saveballoonboy and the media called him, well, “Balloon Boy.”

Around 3:45 p.m. ET the balloon, that looked like a flying saucer, touched down somewhere in the desert and BEHOLD! No child!

Then, we all were stunned, where in the world is this poor boy? This poor defenseless 6-year old? Was he dead? Did he fall out along the way? What happened?

A few hours go by, and  TA DA! The little Balloon Boy, named Falcon Heene, was found…at his house, safe and sound. He was in his parents garage for four hours…hiding.

Huh?!

Then Wolf Blitzer happened on Larry King Live on CNN:-

Around the 0:36 second mark, little Falcon says something that makes me more sick, than how I felt when I believed, a poor defenseless child was literally floating away from home…

“Umm…you guys said that umm…we did this for the show.

What kind of sick joke is this? Followed by his papa doing some crying.

And if the dysfunction doesn’t stop there…apparently, the Heene family was on ABC’s Wife Swap.

For lack of a better term, fame whores anyone?

But this breed, they are the most disgusting kind because they manipulate their own children into their web of attention seeking.

Isn’t there a limit to how far someone will go to be ‘famous?’

Who is going to pay for this? It costs a lot of money to save someone: Police (two counties, over 100 people), FAA, local airport personnel, military helicopters…let’s put it at about $28,000 USD according to Anderson Cooper 360 (10-15-09).

Here’s the thing — should we really believe what a 6-year old says who obviously has had a very LONG day?

Okay — so bottom line, I personally think it’s a sick PR stunt, what say you? Dish it.

Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the ‘Little Pink Book’ delivered to your Kindle.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

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  • When I first heard that the family appeared in the Wife Swap show (before the infamous CNN interview), I thought WHAT a "coincidence" that this family is having this drama also appeaed on a reality TV show... Hummmm.... It's like dramatic, crazy stuff always happen to reality TV people... Oh I know why! That's because these people actively looking for drama and crazy things. If they can't find any, then they create their own drama and crazy things...
  • Ajaxxx
    Wow that video says it all.

    You're right, it is pretty bad when the parents use their kids for their own fame. But then again, isn't that what a lot of celebrity parents do?

    We're heading down a dangerous road...
  • I saw them on CNN last night and totally missed the kid saying that! I was on the fence about whether or not they were believable. I'm glad this kid is okay, but I'm appalled.
  • abyrdjr
    Six-year-old kids tend not to lie; unless it's for candy. So how can we not believe what he's saying to implicate his parents. It's a shame, but what can you do about it>
  • I personally don't think the boy was confused; "out of the mouth of babes" comes the truth. His parents seemed a little unsettled after he 'confessed' and didn't quite know how to recover.

    To me it is looking 99% like a PR stunt- which is wrong on a variety of levels.
  • I'm honestly torn about this. My cynical side says this was a sick PR stunt by fame whore parents. Like Joe Scarborough said this morning, if my child had done that I would not be going on "Larry King Live" to talk about. I would be locking my doors and that child and I would be having a very serious conversation about what happened. Then I might go on TV to sincerely apologize for what happened, explain that as a family we have talked about this and offer to help raise money to cover the thousands of dollars that were spent. Also, the father's reaction to the boy's comment and the follow up question did not help his case.

    My optimistic side thinks that was just the ramblings of a very confused six year old coupled with the reaction of parents who don't understand what is appropriate.

    The parents are quite obviously fame whores but which part of what they did was for the fame? Was it the actual "flight"? Or was it their quick appearance on TV after their son was found? Maybe the truth will come out and maybe not but whichever one it is, it seems like there are a lot more issues here than we will ever know.
  • I say our country is still in trouble.
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