Desi R&B singing sensation Jay Sean is back…and he’s cracked the American market. Oh, yes!
Teaming up with Hip-Hop superstar Lil Wayne, Jay Sean returns to the music scene with a new catchy tune called “Down.” It’s cracked the American mainstream market and is currently no.13 on iTunes.
Long awaited, and many moons long past My Against Myself – it’s finally happened. I personally LOVE this track. It’s a little different than previous Jay and is quite of a different taste than “M.U.R.D.E.R.,” “Stolen,” and even “Eyes on You.”
I would not even consider this the same as “Ride It.” This is really a new sound for Jay and I think it’s bloody fantastic! He’s definitely breaking away from the “Asian” artist persona and really proving that an Indian kid, doesn’t have to make music backed with tablas and high-pitched traditional voices to crossover.
Well done!
This definitely is a PR WIN in our books for the Asian music industry.
I can’t link the video for you, as everywhere I go, embedding has been disabled (PR FAIL, just so you know!) But you can see it here on YouTube.
Some stills I made below (and yes, ladies, there is a still of him shirtless from the beginning of the vid):-
And because I can’t give you “Down” — I give you some other Jay Sean music video… one of my favs, which actually, I own a dress just like Bips! 
“Stolen” featuring Bollywood movie star Bipasha Basu
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Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.
Copyright © 2009 Sasha H. Muradali. All Rights Reserved.
