Holy Sprinkles! A Museum of Ice Cream X Sephora Collaboration Is Coming!

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Holy sprinkles, Strawberry Shortcake!

There is totally a Museum of Ice Cream (MOIC) x Sephora collaboration hitting the shelves next week.


“We are so excited to partner with Museum of Ice Cream on such a fun, unique collection,” said Beth Hayes, VP/DMM of Sephora Collection.

“Museum of Ice Cream’s unique installations not only inspired a number of fun products for our clients to play with, but also Sephora Collection’s playful aesthetic shine through.

We are excited to see the client’s creativity come alive with this vibrant collection.”


In case you live under a rock, or not in a realm of things that are pink and sparkly and girlie (like I do!), the MOIC was an experiential museum, an ode to everything sweet and ice cream, that launched in NYC in 2016.




It was a place where you could swim in sprinkles, bathe in cherries, get sugared on too many gummies and have Key Lime Pie ice-cream for dinner (Miami edition.)

Currently, the full exhibition is in California, with previous pop-ups having been in Miami, and their current brick-and-mortar, The Pint Shop, in NYC’s MeatPacking District.


“When we launched Museum of Ice Cream in 2016, we set forth to unite the world through imagination and connection,” said Museum of Ice Cream Founder and CEO, Maryellis Bunn.

“I am thrilled to launch our debut makeup collection with Sephora.

The MOIC x Sephora Collection collaboration is another tool, by MOIC, that allows for our audience to tap into their imagination.

Inspired by our vibrant and inclusive experiences and signature MOIC motifs, this collection is meant to foster and encourage creativity.

We believe that like ice cream, makeup is universal language – one that connects many of us through a shared interest.

I am beyond excited to see our audience express themselves with our new partnership. This has been an incredible team effort by #TEAMMOIC”


Can you tell I’m a fan?

It’s probably one of the most Instagrammable places on earth.



And let’s be real, if you got to play in a Gulliver-sized pint of cherries, you so would too.





Today, the MOIC announced a collaboration with cosmetics giant, Sephora.

The collection, a limited-edition set of SKUs (because of course), will feature a variety of products for lip, face and eyes.

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Inspired by the MOIC itself, and it’s most famous exhibit, The Sprinkles Pool, a five-piece makeup brush set ($64 USD) packed inside a matching clutch is probably the one item I’m vying for the mostbecause, why not?! 

Other pieces include a lippies set called Let Them Eat Popsicles ($34 USD), a Sugar Wafer Face Palette ($36 USD) that includes cool and warm shades, a Dream Team Pigment Eyeshadow Palette ($42) which includes both shimmers and mattes, a “I SCREAM” Charm Bracelet ($28 USD) that includes three charms filled with lip/cheek tints and a Rainbow Sherbet Lashes set ($18 USD).


Sprinkle Pool Brush and clutch set –





Let Them Eat Popsicles lippy set –



Dream Team Pigment eyeshadow palette –




Sugar Wafer Face palette –




Rainbow Sherbet eyelashes –


I SCREAM bracelet –


The entire collection is scheduled to hit the Sephora app on September 19, with online/in-store Sephora locations, MOIC San Francisco, museumoficecream.com and NYC’s The Pint Shop on September 20.



(All images: Hypebeast and MOIC)


Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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