Archives for August 29, 2018

Sally Hansen Launches Textured Miracle Gel Addition: Color Whirl

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New for Fall 2018, Sally Hansen launches two texturizing “overcoats” adding to their Miracle Gel collection, Color Whirl.

The original Miracle Gel nail varnishes launched about four-years ago as Sally Hansen’s version of an at-home gel manicure (i.e., it does away with UV lights and the acetone pool-like removal process, and replaces it with two simple bottles of nail polish.)

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The original two-step system is such that, one bottle serves as the base colour, and the other, the top coat, as the ‘gel.’

Compared to traditional nail varnishes, Miracle Gel colours [Read more…]

HBO x Bumble Invite BFFs To $30m Manhattan Brownstone

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The Activation

This August, HBO targeted its millennial audience by hosting a pop-up event with Bumble at a $30 million townhouse in Lower Manhattan.

From August 15-16, users of Bumble BFF (for women looking for a new bestie) and Bumble (the dating vertical of the the app) were invited to a gorgeous brownstone nestled in the heart of Greenwich Village as a part of HBO’s #StayHomeToTheMovies.

 

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The brownstone included 10 screening rooms across multiple floors all branded around HBO’s campaign where guests experienced treats, drinks and film favourites.

Stay Home To The Movies is an HBO campaign that started earlier in 2018 aimed to encourage users to sign-up and/or continue using HBO Go. [Read more…]