Kiehl’s Introduces Two New Nature-Powered Face Masques [#MaskMoments]

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With winter in full swing, there is no time like the present to take extra care of your face. Harsh and bitter winds, can leave you face dry and burned from the temperature.

This season, Kiehl’s Since 1851 introduces two new nature-powered face masques, Turmeric & Cranberry Seed Energizing Radiance Masque and Cilantro & Orange Extract Pollutant Defending Masque.

Retailing for $32 USD a piece, both masques will be available across the US starting on February 2 online and in-store.

Image courtesy of Kiehl’s

“Given the rich heritage of facial masques and our expertise in the area, our chemists have formulated and innovated this type of product since the 1970s,” says Chris Salgardo, President, Kiehl’s US.

“This commitment has resulted in much-loved formulas such as Kiehl’s Rare Earth Deep Cleansing Masque and Ultra Facial Overnight Hydrating Masque.

We’re proud to continue that tradition with the introduction of Turmeric & Cranberry Seed Energizing Radiance Masque.”

Turmeric & Cranberry Seed Energizing Radiance Masque was made to repair skin.

Not only is this masque one of the first formulas to combine turmeric with anti-oxidizing cranberry, it also instantly restores radiance to brighten and energize the look of fatigued skin.

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Turmeric Extract:

Part of the ginger family, turmeric has been used as a botanical supplement in Ayurvedic, Chinese and Egyptian traditional medicines.

It has often been applied in different forms to help heal or soothe the skin.

Used for centuries as a natural cleanser to detox the skin from impurities, turmeric is known to have strong antioxidant, anti-septic and sebum-balancing properties.

Additionally, turmeric has been historically used to treat skin imperfections and improve skin radiance.

Within this masque formula, Turmeric Extract delivers brightening benefits that address the look of dull, lackluster skin to restore a healthy glowing appearance.


Within this Kiehl’s formula, the crushed seeds of this berry gently exfoliate, leaving skin feeling renewed and looking energized and radiant while cranberry powder deliver antioxidants important for skin health.

In a consumer study, women who used Kiehl’s Turmeric & Cranberry Seed Masque not only experienced the following immediate and long-term skin benefits, but 92% of the participants also agreed that the formula properly cleansed their skin without leaving any pore-clogging residue.

Image courtesy of Kiehl’s

“Pollution and its negative effects on the lung and the cardiovascular system have been broadly well-understood,” shares Dr. Jean Krutmann, Director of the Leibniz Research Institute for Environmental Medicine.

“More recently, however, studies suggest that pollution is also affecting skin integrity.”

Cilantro & Orange Extract Pollutant Defending Masque helps protect skin with some powerful ingredients like orange extract and cilantro seed oil.

This masque defends and replenishes your skin to reduce visible effects of pollution while preventing further damage.

This masque is formulated with Orange Extract (Neohesperidin DC), obtained from the dried young fruit of the Citrus Aurantium (Bitter Orange) and cultivated and sourced from the Mediterranean, South America and Central America, a strong antioxidant and powerful Bioflavonoid.

The antioxidant properties of this ingredient offer the formula highly effective protection against daily oxidative stress caused by pollution.

In addition, Bioflavonoids have demonstrated an ability to interfere with the oxidation process targeting the Aryl receptor (AhR) triggering a protective mechanism.

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In a clinical study, Kiehl’s chemists sought to simulate the formula’s capacity to protect the skin barrier from pollution and UVA-induced oxidation.

Sebum samples combined with the Kiehl’s masque and control samples without the masque were placed in a chamber filled with cigarette smoke and left for 30 minutes.

Samples were then exposed to UVA and were analyzed for squalene oxidation.

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Developed primarily for nighttime use, Kiehl’s Cilantro & Orange Extract Pollutant Defending Masque, has demonstrated ability to fight damage from pollution and strengthen skin to further protect it from the effects of these environmental aggressors.

To offer further benefits, when used in the morning, this complete formula offers anti-adhesion properties to defend against environmental impurities by preventing pollution particles from adhering to skin.

In a clinical study, skin treated with the Cilantro & Orange Extract Pollutant Defending Masque allowed for the removal of 84% of micro-particles vs only 49% removal of micro-particles from untreated skin.

Very cool, right?

With the release of these two new products, Kiehl’s is also inviting customers to divulge their favorite #MaskMoments and share with the brand how they use masks as part of their skincare routine.

From the stories submitted, Kiehl’s will feature and highlight various fans across their social media channels.

If you end up purchasing these products, let us know your thoughts in the comments below!


Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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