J’adore! Vera Bradley Launches First Fragrance Collection

Image via WeHeartIt

Get excited!

No really, like. Get. Excited!

Beginning with the Spring 2016 launch on January 14, Vera Bradley delighted shoppers’ sense of smell with a delightful new Home & Fragrance collection.

The collection includes four scents: Appleberry Champagne, Macaroon Rose, Cotton Flower and Vanilla Sea Salt.

Each scent is available in a variety of products, each beautifully and elegantly packaged, making them the perfect gift to give or receive.

Image via WeHeartIt

The Home & Fragrance collection includes eau de toilette fragrance sprays, candles, bath and shower gel, body lotion, hand cream, soap gift sets, candle gift sets, fragrance and lotion gift sets and purse spray sets.

Vera Bradley’s mission in launching the Home & Fragrance collection was to:

  • To capture happiness in a jar and joy in a bottle!
  • To conjure nostalgia.

“The feedback on this collection has exceeded our expectations!

Our customers and retail partners have commented on the quality of the products and the packaging.

They also love that they are given the option to choose a fragrance that best fits their personality.”

– Sue Fuller, Chief Merchandising Officer, Home & Fragrance collection

Macaroon Rose:

  • She is whimsical, feminine and loves a day out with the girls.
  • Get whisked away by the scent of sweet macaroons, velvet rose petals, creamy sandalwood and pink jasmine.

Appleberry Champagne:

  • She is joyous, sparkling, bubbly and a lovely hostess even when it’s not her party.
  • Celebrate every day with notes of green apple, juicy strawberry, sparkling champagne and blonde cedar wood.

 Cotton Flower:

  • She is a breath of fresh air and full of wonder and possibilities.
  • Dream on with a blend of lush white peony, cotton puffs, sun-kissed linen and creamy musk.

Vanilla Sea Salt:

  • She is playful, fun, comforting and likes to eat dessert first.
  • Savor every moment with aromas of creamy French vanilla, marine sea air, lily of the valley and cotton candy.

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Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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