Charlotte Tilbury Launches Crowd-Sourced Lipsticks

New for Valentine’s Day 2016, Charlotte Tilbury is launching two limited-edition lipsticks that have been named by her social media followers.

In a first-of-its-kind initiative for the brand, Charlotte Tilbury offered her followers an exclusive chance to become creators within her brand.

Charlotte asked her Instagram, Facebook and CharlotteTilbury.com followers to name her latest limited-edition lipstick shades.

“I have always known that I’m lucky to have very engaged, creative and brilliant social media followers and so I wanted to open up the product development process of my brand, usually hidden from consumers, and give them the chance to be part of the naming process.

It’s one of the most fun parts of launching a new product and I knew I could count on my followers to be creative and send me some brilliant suggestions.”

– Charlotte Tilbury

The lipsticks launch exclusively at CharlotteTilbury.com & Charlotte Tilbury Covent Garden in London today, January 25.

Part of her award-winning Matte Revolution and K.I.S.S.I.N.G lipstick ranges, the two new shades are:

K.I.S.S.I.N.G – In Kiss Chase ($32)

  • is a tawny berry hue, and delivers youth-boosted, nourished and hydrated lips.

“I adore this name, it’s a reminder of a naughty game and the lip colour is a pretty, soft berry – it has a perfect allure.”

– Charlotte Tilbury

Matte Revolution – In Between The Sheets ($32)

  • is a revolutionary modern matte long-lasting lipstick in a dreamy vintage rose petal shade.

“I chose Between the Sheets because it perfectly encapsulates that just-kissed, natural and innocent flush of colour that everyone wants to recreate.” – Charlotte Tilbury

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Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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