Whether Listening to Chesney or Reading Hemingway, Do It with Papa’s Pilar #MyHemingwayDay

Inspired by Ernest Hemingway, available in 13 markets and tasting like Kenny Chesney crooned it, Papa’s Pilar is an artisan-crafted Dark and Blonde rum.

The inaugural Dark and Blonde varieties are hand-selected from ports-of-call in the Caribbean, Central American and across the United States for their age, character and maturity, and then solera-aged and blended in a unique process using American Oak Bourbon barrels, Port Wine casks (dark only), and finishing in Spanish Sherry casks.

Bitters and Blonde

Led by Ron Call, the Papa’s Pilar team of Master Blenders wanted to take rum back to its roots:

“We chose to hand select and then blend Papa’s Pilar rums using a process that provides an authentic and unique flavor profile that no one origin could accomplish,” said Call, Head of Rum Production.

“In my 40-years in the distilling business, Papa’s Pilar is using the highest-quality and best aged artisan crafted rum with which I’ve been associated.”

Just as Hemingway tackled adventure, Papa’s Pilar is meant to rekindle the spirit of taking life by the horns and living the hell out of it.

Named for his muse and one true constant, Pilar is the vessel that allowed America’s literary giant to reach beyond the shoreline, feast on life and remind us to never be a spectator.

Old Cuban

Papa’s Pilar Dark

Papa’s Pilar Dark, which is a bold and complex sipping rum, was named “Best Rum in America” by the Caribbean Journal in 2014.

At 86-proof, it is both pot and column distilled and boasts hand-selected rums up to 24-years old, and a long, velvety finish.

The Expression also won a “Double Gold” Medal at the 2013 San Francisco World Spirits Competition.

Papa’s Pilar Blonde

Papa’s Pilar Blonde, the first categorized ‘blonde’ rum, is crisp and nuanced and includes column stilled aged rums 3-7 years old.

At 84-proof, it’s a premium sipping rum with a layered and exceptionally smooth finish and makes for an indulgent cocktail.

Papa’s Pilar Blonde was awarded “Best in Class” White Rum at the 2013 Rum Renaissance Festival in Miami, Florida.

And an extra bit of trivia for you, the brand was developed in conjunction with Ernest Hemingway’s estate.

The Hemingway family will donate 100-percent of their royalty profits to organizations that embody the likes of adventure, literacy, and conservation.

The brand is the “official rum” of the Coastal Conservation Association of Florida, partner of the International Game Fish Association, and works with local charitable foundations and causes dear to Hemingway and his heirs.

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Can you see why we are so obsessed?

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Original caption: Archive photo of Hemingway with Gregorio Fuentes, the inspiration for ‘The Old Man and the Sea’. — Image by © Philippe Giraud/Sygma/Corbis

“Two of my Dad’s favorite rituals were hunting buffalo and enjoying rum, especially a Papa Doble,” said Patrick Hemingway, the second son of Ernest.

“From the liquid to the intricacies of the bottle, Papa’s Pilar pays homage to a great man and arguably the world’s greatest adventurer. My Papa would be proud.”

15 July, 1944 — Ernest Hemingway peruses a page of his writing from a typewriter at his desk. — Image by © Hulton-Deutsch Collection/CORBIS

Every aspect of Papa’s Pilar is thoughtful and purposeful.

The distinct bottle evokes Papa’s exploits through a form factor reminiscent of an iconic WWII canteen.

The etched compass closure reflects that same sense of adventure on either land or sea.

The lion heads represent nobility while the Rooster on the Medallion pays homage to Key West, where Hemingway and his boat Pilar once resided and remain celebrated fixtures within the community.

And if you happen to be visiting Florida anytime soon, then you must, must, must do this and tell us all about it.

Papa’s Pilar plans to break ground on a new distillery and experience center in 2015 in Key West, Florida!

“We’re excited about creating both a destination that will serve as the physical heart and soul of our brand as well as an asset for the city of Key West,” said Carlton Grooms, Director of Operations and Co-founder of the International Rum Council.

“Our guests will be truly engaged and amazed with this unique experience. A trip to Key West will no longer be complete without a visit.”

Papa’s Pilar rums are available in 750ml bottles in both on- and off-premise accounts in California, Florida, Georgia, Indiana, Maine, Massachusetts, Maryland, Michigan, New Jersey, Rhode Island, Tennessee, Texas and Washington, DC.

The suggested retail price of the Dark and Blonde are $39.99 and $29.99, respectively.

But just note, prices may vary by market.

#PapaWouldBeProud

😉

P.S.,

And if you want some Chesney, here you go:

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Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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