Starwood Returns to Barra da Tijuca, Brasil with the Sheraton Barra Rio de Janeiro

With the 2014 World Cup behind us and the 2016 Olympics ahead, all eyes are still on Brasil.

This month Starwood Hotels & Resorts Worldwide, Inc. announced that its global Sheraton brand has returned to Barra da Tijuca, Rio de Janeiro’s exclusive modern enclave, featuring some of the city’s best beaches and future home of the 2016 Rio Olympics.

This means that with the opening of the Sheraton Barra Rio de Janeiro, Starwood now has two distinct Sheraton hotels covering the city’s key locations and will operate under a management agreement with Condominio do Edificio Sheraton Barra.

“We are thrilled to welcome Sheraton Barra Rio de Janeiro Hotel back into our portfolio, strengthening our position as the largest five-star hotel operator in Brazil,” said Jorge Giannattasio, Senior Vice-president and Chief of Latin America Operations for Starwood Hotels & Resorts. “Facing breathtaking white sandy beaches, the hotel will provide guests with the world-class service that is the cornerstone of the Sheraton brand.”

The Sheraton Barra Rio de Janeiro is steps away from Leblon with easy access to the trendy and cosmopolitan neighborhoods of Ipanema and Copacabana.

As part of its integration into the Sheraton’s portfolio, the property will undergo a multi-million dollar transformation over the next two-years with renovations comprising of all guest rooms and suites, as well as the lobby and pool, to reflect the brand’s newest design standards.

Starwood also plans on doing some structural improvements to enhance guest experiences including all public areas and the inclusion of Sheraton Fitness.

The hotel itself features 292 guest rooms with ocean views and signature Sheraton amenities.

This includes the open-concept hotel lobby, Link@Sheraton, where guests can stay connected with complimentary wireless and broadband Internet.

Brasil

Brasil is a crucial piece to Starwood’s expansion strategy, not only because it has the eight largest economy in the world, but because of what it means to be a luxury retailer in the BRICs.

With the opening of the Sheraton Barra Rio de Janeiro, Starwood will be operating 97 hotels in eighteen countries with plans to reach 150 hotels by 2020.

Starwood is actually the largest five-star hotel operator in Brasil, where nine of those properties include seven Sheraton hotels and two Four Points by Sheraton hotels.

With the 2016 Olympics only months away, it’s an exciting time to be a business expanding in Brasil.

#wanderlustcalling!


_

Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

Little Pink Blog & Little Pink Book PR are federally registered trademarks of Little Pink Book PR, LLC. © 2009-2015 Little Pink Blog & Little Pink Book PR. All Rights Reserved.