Poppy Delevingne Joins Eddie Borgo For Target Collaboration

Mark your calendars!

On July 12, edgy accessories designer Eddie Borgo is heading to Target!

With disc-bags, metallic customizable necklaces, bracelets and belts the collection is as eclectic as it is artistic.

(Not to mention, the lovely Poppy Delevingne is in the advertisements!)

Inspired by the craft culture of the 1960s and 1970s, Eddie Borgo For Target will allow you to create looks that are truly yours with studs, totems and charms.

The pieces are removable and can be swapped at your pleasure to different pieces.

“We created components that all come apart and go back together – everything’s convertible,” says Eddie Borgo.

“I’ve never seen this type of collaboration in the marketplace. It’s the first of its kind.”


The star of the look book is a face you may recognize from past covers of international fashion magazines: Poppy Delevingne.

The “it” girl admits with a smile that shooting the look book was an amazing experience that led her to fall in love with several of the pieces she modeled.

“I have a few favorites,” says Poppy.

“The gold choker, because when I create my own designs, I like to add a lot of the studs, a lot of the gold totems; the galaxy-inspired backpack, because I think that’s really beautiful; and the round clutch bag that’s covered with all sorts of charms and totems. It’s all very clever.”

Priced from $7.99 to $49.99 the Eddie Borgo for Target collection will be available at select Target stores and Target.com beginning July 12.

Which elements you will be assembling to create own your must-have accessory?

Let us know in the comments below 🙂



Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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