Zooey Deschanel Designs New Collection With Tommy Hilfiger

New for 2014, Zooey Deschanel designed a new collection with Tommy Hilfiger.

Entitled, “To Tommy, From Zooey,” which sounds like a sweet little love note, is the name of this fabulous, new capsule collection.

One-half of musical duo She and Him’s collaboration with Hilfiger will hit the shelves at Macy’s this spring.

Are you excited? Well if you not, then you should be!

Full of flirty dresses that scream Americana in shades of reds and navy blues with a vintage twist to them, the collection is one to keep your eyes on.

According to WWD, Hilfiger met Deschanel a little while back at a mutual friend’s house:

“She was wearing this vintage jumpsuit,” Hilfiger said.

“I complimented her on it, and she told me how she loved vintage. Somehow, the conversation went from loving vintage to possibly doing a capsule collection with her.”

The collection will consist of 16 pieces as quirky, sassy and endearing as Zooey herself.

“They are Sixties-inspired short dresses,” Hilfiger said.

“There is a lot of red, white and blue, but done in a Zooey way with interesting detail and flirty fabrics. They are very Jean Shrimpton and Twiggy — really from the Sixties in London. That’s not something we would normally put in our regular sportswear line — maybe we’d be inspired by the Sixties for the runway, but it’s a new way to look at fun, American classics.”

The collection is said to also include a few shirtdresses (think Bonobos) as well as peekaboo numbers in prints and pleats.

Excited yet?

Oooh, there is more!

The overall aesthetic will merge the Mod with the nautical (we’re already in love) — or rather as Deschanel says, the “Modical.”

“I am a fashion fanatic, and I am always looking for new ways to incorporate vintage, feminine pieces into my own wardrobe,” Deschanel said.

“Tommy and I share many of the same inspirations — old-school music, classic films and old Hollywood icons — and his guidance during the design process helped to put a really unique twist on each piece.”

According to Hilfiger, who dressed the “New Girl” in a preppy seersucker gown for 2013’s Costume Institute Benefit:

“She reminds me of Audrey Hepburn for her sense of humor, her sophistication,” he said.

“She is very bright and very funny, and really down to earth, the girl next door. At the same time, she has a Jackie O type of chicness to her.”

The collection will be priced at retail for between $98.00 and $199.00 USD, where 14 of the 16 pieces will launch at 200 Macy’s locations starting April 14.

According to Macy’s chief marketing officer, Martine Reardon:

“The To Tommy, From Zooey spring capsule collection will be a centerpiece of Macy’s ‘American Icons’ campaign and will give our customer fresh, fun and feminine fashion to take her into the cheerful mood of summer.”

However, the entire collection is set to be on Hilfiger’s tommy.com as of April 21 and select Hilfiger stores across America, Europe and Japan will also carry Deschanel-designed jewelry and handbags.

The advertising is said to be photographed by Carter Smith and will be in print, digital and outdoor media placements in the coming months.

Someone bring us dirty martini, extra dirty with extra olives!

*yay!*

(Images and content sourced from WWD.com)

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Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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Comments

  1. I can’t wait. I love Zooey’s style!