(ADbitious) Remarkable Pantene Advert Showcases Double Standard Women Face in the Workplace

Saw this one on Sheryl Sandberg’s Facebook page a few days ago and I had to put it up.

Produced by Marc Pritchard, Andrew Robertson and BBDO (Guerrero) for Pantene in Manila, the campaign walks through identical situations and how outside perception can be vastly different if an act is done by a man versus a woman.

Part of the #WhipIt campaign, featuring a cover of “Mad World” by Tears for Fears, each scene conveys a double-standard in, not only the workplace, but everyday life as well.

For example, a man is the “boss” while a woman is “bossy.”

A man is “persuasive” while a woman is “pushy.”

A man can be “neat” but, rather, a woman is “vain.”

He’s “smooth”, however, she’s a “show-off.”

The advert ends with the phrase,

“Don’t let labels hold you back. Be strong and shine.”

On the heels of other incredible Pantene Asia adverts, this one is, yet again, award worthy!


Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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