Experiential Goodness: Benefit Cosmetics Makeup Vending Machine!

Benefit Cosmetics Vending Machine at FLL Airport

On my way back to New York City from visiting my family in Florida, I was at FLL Airport waiting for my flight in departures when I spotted a big pink truck!

But not just any truck, a Benefit Cosmetics vending machine pink truck!

Stocked with all sorts of goodies (including my favourite mascara of all time “Yes, They’re Real”), it’s brilliant! Mascara, blushes, travel size creams and essentials — you name it, the Benefit Cosmetics vending machine had it.

It’s such a great idea, I wish someone would have paid me for it! When I arrived at JKF, I also saw one in Terminal 5 (JetBlue around the Gate 18-20 area) as well.

An amazing addition to any airport, I wish more brands would do this. Can you picture if there was one of these for other brands like Victoria’s Secret, GAP or … Sephora?!

Major kudos to whoever thought of this at Benefit Cosmetics AND the person in experiential that helped them make it REAL!

Love! Love! Love!

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Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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