A legendary bottle, belonging to a legendary feminine fragrance, brought to you by a legendary man.
“What’s important to remember about CHANEL N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules,” says Pitt.
“N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”
Welcome to Brad Pitt’s CHANEL N°5.
For many, my mother included and now myself, CHANEL N°5 is an icon.
It’s this idea of the eternal, classic, alluring woman.
According to Joe Wright, the director for CHANEL N°5’s new advertising campaign, the is “a phenomenon that continues to invent and reinvent itself.”
Case in point: the extraordinary decision to sign Brad Pitt as the new face of N°5.
Pitt will follow in the footsteps of Coco Chanel, Marilyn Monroe, Catherine Deneuve, Lauren Hutton, Nicole Kidman and Audrey Tautou.
For the shoot, CHANEL hired Film Director Joe Wright (Pride and Prejudice, Atonement, Anna Karenina and his two Coco Mademoiselle commercials starring Keira Knightley.)
Wright was commissioned to direct several commercial films for N°5, which capture the memories, thoughts and dreams of a man being seduced by a fragrance.
“Each resembles a short poem. It was a real treat that I will never forget,” says Wright.
“My favorite moment was the wide shot getting closer and closer and ending up on Brad. He’s a beautiful human being and a proper actor who knows how to deliver lines. It’s always lovely when you meet someone who you admire and they exceed your expectations.”
Take a look behind the scenes with photography by Sam Taylor-Wood:-
The new CHANEL film is ode to the scent.
Filmed in black and white on a stark back¬ground, Pitt speaks every line directly into the camera.
“I don’t see why perfume commercials shouldn’t be moving,” offers Wright.
The intimate approach – the antithesis of today’s dense, complicated commercial narratives – was inspired by the classic N°5 advertisements from the late sixties, featuring Catherine Deneuve.
“I really admired the simplicity of the Deneuve ads,” reveals Wright. “When you have Deneuve or Pitt, why would you need to decorate that? It would be like gilding the lily. I wanted to create something incredibly simple and strong that really focused on the performance.”
“There are lots of handsome men around but it’s his soul that comes out in his voice. It gets under your skin.”
- Joe Wright
“There are lots of handsome men around but it’s his soul that comes out in his voice. It gets under your skin.”Campaign images photographed by Mario Sorrenti:-
**The film debuts online October 14 at 6:01pm Eastern Standard Time and on national television on October 21.
The print campaign shot by Steven Klein debuts in November magazine issues.
Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.
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