Don’t Forget To K.I.T.! … BFFs?

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By: Alexandra Campuzano, guest blogger

For the past few months I’ve been adjusting to life in a new city.

Anyone who has made a change from a city they consider home to a city that is virtually the opposite of home will understand the transition is tougher than anyone might have warned you about.

Prior to the big move, friends who had made similar transitions tossed bouquets of advice my way.

“Don’t forget to keep a weekly and monthly budget”, “Make sure your place has a night guard”, “Have a few months of rent and utilities in your savings account, you know, just in case”,”Don’t be afraid to live off Cup-o-noodle—it’s a perfectly decent meal.”

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All were great pieces of advice but no one gave me advice on how to keep in touch with friends.

Seems silly to think I’d need advice on how to do this considering I’m very much “connected”.

I’m on Facebook, Twitter, Google+, Linkedin … well, you get the picture.

To be fair I hadn’t even considered how difficult it would be to remain present in the lives of my friends and vice-versa.

Don’t get me wrong, my friends haven’t discarded me or removed me from their contact list.

It’s simply that we don’t have that constant communication we used to.

So, what happened to our constant chatter?

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What happened to the idea that social media was bringing the world closer together one post/tweet at a time?

Social media is still accomplishing this. People are still connecting and reconnecting on Facebook.

Tweets are still trending worldwide. Google+ popularity is slowly creeping up.

Twitter, especially, has made it easier for people to discuss one topic across all continents.

Two examples that speak clearly to this are the capture and death of Osama Bin Laden and the death of Michael Jackson. Both situations remained trending topics of a few days after the event.

Both topics garnered millions of tweets. Facebook too felt the impact of these events as they were part of posts, likes and comments for days to come.

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So it seems the world is getting more in touch and is continuing to become ‘friends’.

To answer the question of what happened to the communication between my friends and I, I tried pinpointing where things dropped off.

I felt like a scientist; I examined major life changes, schedules, possible points of frictions, and my phone (in case it wasn’t working).

Everything remained virtually the same.

The main difference?

The distance.

After I analyzed things, I realized, we were still in constant contact.

What had changed was the how we were communicating.

Phone calls and text messages are on the rise.

Facebook posts, Google+ circle posts had dropped off.

Twitter remained constant.

Skype had skyrocketed!

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As it turns out, the lengthy phone/video calls and never-ending (and entertaining) chain of text messages took care of everything we needed to catch up on.

Not only did they take care of everything but we felt instantly closer to each other because we could hear and, to an extent, feel, each other.

Listening to the good and bad being shared allowed for real-time emotive reactions.

That’s what it’s all about: real-time connections.

While, Twitter does provide real-time reactions, it’s sometimes difficult to capture the tone or depth of what is being conveyed.

With Facebook it may be easier to detect this, but the real-time factor is lacking as one needs to be logged on in order to see real-time updates.

An actual conversation will accomplish real-time reactions and allows you to accurately relay your message.

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In reconnecting with my friends, and with followers, I’ve come to understand that mode of communication is as important as what is being said.

Sure, it seemed like we’d lost touch but the fact of the matter is that we’d opted for more personal connection.

The best part of this is that we all did it naturally.

That synchronicity speaks volumes of the value of personal connections.

Alexandra Campuzano is an Account Manager at Univision Interactive Media and a freelance writer. Admittedly, she’s  a social/new media fan who enjoys seeing its evolution. In balance, she’s mildly infatuated with elephants and fashion; be it magazines, websites, blogs, or spotting new trends close to home. Writing and yoga twice keep her mind in a good place. Her background in PR and interactive media has helped her understand the impact social media, advertising and PR have on our society.  She is a proud Golden Panther (Go FIU!) who drinks too much coffee and can be followed on Twitter (@Ale_Phant).