What country do you deem to be the most beautiful in the world?Â If you were to ask me, I would have to be bias and scream out SPAIN!
Pinterest is the new social media outlet that is literally taking over the world with pins and repins of visually appealing photographs on anything from DIY projects, to fashion, weddings, travel and more!
For the purpose of determining which country is the most beautiful, First Choice, the UKâ€™s leading travel company, has taken on a contest where Pinterest users create a board of what they think is the most beautiful country in the world to create more motivation to travel.
Of course that varies every day.
So what do you think of First Choiceâ€™s strategy?
It sure is gaining exposure for their brand and by allowing all Pinterest users to create boards dedicated to their favorite countries, travel is definitely encouraged.
Not only will this create the awareness for travel to different places, but it is now breaking the mold to what some people see as a vacation.
When I see a commercial for a vacation on TV or an ad in a magazine, for the most part, travel is viewed as beautiful beaches and luxurious resorts.
While this truly does sound amazing, to this I say, where is the culture?
Yes an amazing resort is just that, but to me, you can place that resort anywhere in the world and it will be pretty much the same experience, except for the logical knowledge of knowing where you physically are geographically.
Iâ€™ve had this very discussion recently with my fiancÃ©, he loves the resorts, the beaches and sitting poolside for seven days, and while that is also fun for me, the thought of the repetitive routine makes me unsettled.
When I travel, I want to go beyond the resort, I want to see how the locals live, I want to eat what they eat, I want to experience that specific country, I want to sight-see and experience the culture, I donâ€™t believe this kind of experience is what you get from a resort.
This is what First Choice is trying to do with Conflict of Pinterest, they are creating a new innovative and interactive way of using the number one tool in the world; social media to get their message to the public.
Not to limit yourself to what is commercially advertised, why not see what actual people experienced in any given country and what they know and love.
Ad campaigns are great and when done right they will portray a sort of realism of what you will experience when using their product or service;Â First Choice is allowing you to hear it from the horseâ€™s mouth.
Go ahead, peruse the many Pinterest boards dedicated to just that, see what the culture is, and what can be experienced.
Experience the little things like the candies, fashions and routines or the traditional sport of the country.
Maria Lago is the Owner & President of Three / Events & PR, an Event Planning and Public Relations boutique agency based out of Westchester, NY. Maria is the founder of Three Gets Furry, an event dedicated to raise funds and awareness for the SPCA of Westchester. She attended St. John’s University majoring in Communications Arts and minoring in Public Relations. She loves Twitter, and blogging about fashion, beauty, social media, events & PR chatter. Follow her:
Facebook, Twitter, Pinterest, Tumblr and on Instagram at @marialago.
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