{ADbitious} Heineken and the UEFA Champions League Trophy Tour 2012

Ah, we love good advertising.

It makes our little heart go *pitter-patter-thumpy-thump.*

You put together football and advertising and it is ballergasmic!

To celebrate the launch of Heineken’s first ever global UEFA Champions League trophy tour, United State of Fans and TBWA in the Netherlands created the “UEFA Champions League Trophy Tour.”

Set up as a stunt, the advert shows what happens when football fans get closer to the UEFA trophy than they ever imagined they would be.

On match day, fans checked-in to what they imagined was their hotel rooms, but was actually a room full of hidden cameras…and one silver, sparkly unexpected guest.


Honestly, if it was us, we would have probably taken it home with us 🙂


Advertising Agency: United State of Fans\TBWA, Amsterdam, Netherlands
Creative Director: Kari Shaw
Creatives: Hubert Visser, Armand du Bois
Accounts: Guido Klomp, Aniek Ajanaku-Holland
Strategy: Antonie van Schendel
Producer: Melissa Lee
Production: Monodot / Verheyden
PR: Pitch London
Aired: March 2012


Sasha H. Muradali owns the Little Pink Blog (part of Little Pink Book PR, LLC.) Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami and a BS Public Relations and Dance from the University of Florida. She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Find her on LinkedIn, get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

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