Archives for April 5, 2012

Skittles: Taste the Colour of a PR Crisis

David Goldman | Associated Press

For the past few weeks I’ve been watching an atypical type of public relations crisis unravel — that of Skittles.

Skittles, you know, the taste the rainbow, fruity, sugary hard candy you chomped on endlessly until you hit university and gained the Freshmen 15.

Yes, that Skittles.

Why, you say?

Because of Trayvon Martin: the 17-year old teen who was carrying only a packet of Skittles and a drink when he was shot and killed on February 26, 2012 in Sanford, Florida by George Zimmerman.

The strangest part of the aftermath from the Trayvon Martin shooting is Skittles are flying off the shelves. [Read more…]

Social Hosting: An Airbnb Experience

Last weekend I test-drove one of the most talked-about travel accommodation websites out there: Airbnb.

I’m very pleased to report that

  • my first guests were not axe-yielding psychos
  • the house stands totally undamaged and as lovely as ever
  • my small furry one, Watson the dog, loved them and was loved back
  • the payment went through the very next day. [Read more…]