FIRST LOOK: Coco Rocha Tap Dances for White House | Black Market

As we put together our post-Mercedes-Benz Fashion Week FW12 blog posts and videos, we found ourselves treated to a delightful little video from none other than White House | Black Market (whose tweed black & white shoes were photographed on our feet as stylish more than once during NYFW).

For Spring, Coco Rocha signed-on with the brand and shows that she’s a lot more than just a pretty face.

Rocha can dance, too!

“Work Kit” is the name of the White House | Black Market collection whose adverts feature Rocha tap dancing in a pair of high heels.

Rocha, originally from Canada, learned a fully choreographed tap routine for the advertisement, directed by Johan Renck.

Renck, some might or may not be aware, was the brains behind Madonna’s “Hung Up” music video.

The Renck for White House | Black Market spot features Rocha tap dancing while modeling over a dozen ready-to-wear-to-work options through a surreal black and white work environment.

Video below:-

And do you see those red trousers?

Red is in this season!

Dance + Fashion = We love 🙂


White House Black Market

Collection / Season:
‘Work Kit’ – Spring 2012

Coco Rocha

Johan Renck

Ryan Kasprzak

Ceft and Company New York







Sasha H. Muradali owns the Little Pink Blog and Little Pink Book PR, LLC. Sasha holds a MA International Administration with a concentration in Intercultural Communication from the University of Miami (’08) and a BS Public Relations and Dance from the University of Florida (’07). She has been featured in Forbes, CNN and Business Week. Sasha tweets fervidly (@SashaHalima), loves Harry Potter and the colour pink. Get a copy of the Little Pink Blog delivered to your Kindle and ‘LIKE’ us on Facebook.

Little Pink Blog & Little Pink Book PR are federally registered trademarks of Little Pink Book PR, LLC. © 2009-2012 Little Pink Blog & Little Pink Book PR. All Rights Reserved.


  1. Xoxonatasham says

    what song was that!