Technology and Apps: To Trust, That is the Question!

By: Alexandra Campuzano, guest blogger

Late last week I walked into Subway craving a tuna sub with all the toppings.

As I bee-lined way to the order counter, I noticed one of my co-workers at a table neglecting her BMT (rude!). She was preoccupied and her forehead had those ‘This does not look good’ wrinkles as she intently looked at her phone. I stopped by to say ‘hello’ and see if she was okay.

Turns out, she couldn’t find her debit card.

She’d looked everywhere.

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So I asked her if she was Googling her banks number on her phone.

Her answer surprised me for two different reasons.

She had tapped into her bank’s app and was using it to check recent transactions and report her card as lost.

She was also going to call her bank to make sure the card was cancelled.

Surprise number one: she got all that from one app.

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I suppose I shouldn’t be so surprised that an app can do that. And yet, I couldn’t help but say “Hmm, whoddathunkit!”

I got around to thinking that my bank didn’t have an app. If I lost my card or my wallet was stolen how long would it take me to notify my bank?

Would I really have to wait until the next day to report the card stolen?

That seems highly inconvenient.

Surprise number two:  she completely trusted this app.

She trusted the app enough to have it handily on her phone which could also be lost at any careless moment or stolen and the whim of a stranger. That didn’t deter from the convenience of the app.

Do I trust apps as much as colleague?  Yeah, I do.

I think this trust stems from knowing that just about everything these days is online and on your phone. The convenience is unbeatable and access to things we need, and even those we don’t, is something we tend to take for granted.

This also makes me question whether we trust the access to the information or the actual information. Does trusting the access automatically make us trust the information?

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At times, it seems so.  Think about it.

When you visit a website, open an app, a game or sync your calendar you probably do so without thinking something might go wrong.  You more than likely just go for it.

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It seems we’ve become mighty dependent on access and blindly hope that what we receive is accurate.  This is perhaps one of the defining, though perhaps not entirely smart, characteristics of being part of a digital culture.

We are ready and waiting for updates, installs, notifications, newsletters, and the latest and greatest in phones, laptops, and tablets. We are ready to absorb and spread all that we read, watch, and create.

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What we are missing is that minor case of skepticism that will keep the providers of our information on their toes. While there are a good number of apps, websites, verified Twitter accounts and official Facebook pages I believe we need to ask where the information came from. As active citizens of our digital culture, we should from time to time look into who really is giving us our information.

And, perhaps, as an immediate way to get back on track with seeking reliable information, we should take our daily dose of media and online information with a grain of salt.

Alexandra Campuzano is an Account Manager at Univision Interactive Media and a freelance writer. Admittedly, she’s  a social/new media fan who enjoys seeing its evolution. In balance, she’s mildly infatuated with elephants and fashion; be it magazines, websites, blogs, or spotting new trends close to home. Writing and yoga twice keep her mind in a good place. Her background in PR and interactive media has helped her understand the impact social media, advertising and PR have on our society.  She is a proud Golden Panther (Go FIU!) who drinks too much coffee and can be followed on Twitter (@Ale_Phant).

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  1. Great post!!!

  2. CATHY ALICE says